Executive Education – Leadership & Management

Communications in Central Banking

Executive Education – Leadership & Management

Communications in Central Banking

Nov 27 – 29, 2024

Date

9:00 AM – 3:00 PM

Time

RM 14,500*

approximately USD 3,350*

In-Person

Format

Overview

Communications in Central Banking is a comprehensive 3-day program that focuses on the indispensable role of effective communication for central banks. Explore the Commandments of Communications that central banks must follow to thrive amidst the second revolution in central bank communications. The program is curated to integrate theories into practical applications, providing participants with insights into crucial aspects such as formulating communications strategies, tailoring content for a diverse audience, and engaging with media effectively.

Key Takeaways

Explore the essentials of central bank communication, delving into the factors that makes a central bank’s communication effective.
Engage in hands-on group activities and practical exercises applying central bank communication theoretical concepts, principles, and strategies in simulation designed to mimic real-world scenarios.
Simulate a press conference where participants will collaborate with each other and assume the role of a central bank tasked with addressing a communication crisis with the guidance of the facilitators.

Who Should Attend?

Central bankers from all specialisations within central banks, including:
- communications
- monetary policy
- financial stability
- financial intelligence supervision
Central bank officials who have just embarked or are preparing to move into leadership roles within the central banks
Central banking executives who interact with diverse stakeholders such as:
- economists
- financial market participants
- politicians
- media; and
- the general public.

Shasha Kartini Ridzam

Faculty Profile

Shasha Kartini Ridzam currently leads the Strategic Communications department in Bank Negara Malaysia. Before assuming this role, she was AirAsia’s Group Head in charge of Global Affairs, Government Relations, Sustainability and Communications.

Prior to AirAsia, Shasha spent 10 years as an economist in Bank Negara Malaysia with a focus on economic development, international economics and financial stability. She led a team of economists that provided assessments, forecasts and policy advice for monetary policy, financial policy as well as structural issues to the Malaysian Government. Her career in the central bank also included a stint as a core member of the team that formulated Malaysia’s 2010 – 2020 Financial Sector Blueprint.

Her work has been published in the Journal of Service Research, a scholarly journal that publishes the highest level of research relating to service. Prior to her current role, she was an Assistant Vice President at a local bank in Singapore, specializing in segment marketing.

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