Asia School of Business

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BFM: What Turns an Entrepreneurial Idea into Action


Micro, small and medium enterprises (MSMEs) are the backbone of most developing countries. Hence why many countries have also developed initiatives to encourage entrepreneurship to grow MSMEs to strengthen the economy. But are the initiatives enough to encourage entrepreneurship? What are the actual reasons for Malaysians to become entrepreneurs? Dr Melati Nungsari, Assistant Professor of Economics at the Asia School of Business, explains the factors that can drive a sole entrepreneurial idea or intent into real action.

Listen to the full interview below.