Center for Sustainable Small-owners (CSS)
The Center for Sustainable Small-owners (CSS) was launched by funding from Procter & Gamble (P&G) in 2019 to deliver on its Ambition 2030 goals through the P&G smallholders initiative.
About Us
Driven by Purpose
CSS aims to empower and improve the livelihoods of smallholders for oil palm through certification, compliance, training, and the implementation of sustainable and good agricultural practices.
P&G Smallholder Program
Mission
Our Goals
Empowering Communities, Ensuring Sustainability
CSS Empowers the Independent Smallholders through Certification and Compliance, establishing farmers association to safeguard their interess while ensuring ethical and sustainable palm oil production.
Sourcing Responsibly, Improving Livelihoods
CSS improves the livelihood for the ISH through Yield Intensification ensuring adherence to the NDPE Policy: NO Deforestation, NO new development on Peat, and NO Exploitation in the supply chain.
Research for Impact
CSS conducts research that contributes to meaningful action on the ground and creating a positive impact.
Diffusion and Dissemination
CSS is expanding the impact of the P&G Smallholder Program through diffusion and good agricultural practices (GAP) to a broader community of small farmers, small and medium enterprises and other stakeholders.
CSS Sustainability Principles

People (Social)
CSS Social Pillar incorporates stakeholders’ engagement. Awareness training through the RSPO Smallholders Trainer Academy.

Planet (Environment)
CSS Environment Pillar incorporates the P&G Forest Commodity Policy and RSPO Independent Smallholder Standard (RISS).

Prosperity (Economic)
CSS Economic Pillar incorporates livelihood improvement through yield intensification and providing smallholder credits through RISS.
Our Work

Another CSS Initiative
CSS established Pertubuhan Petani Niaga (PERTANIAGA), an independent smallholder farmer association to empower the smallholder community in August 2021. PERTANIAGA became the first independent smallholder association in Malaysia to achieve the Roundtable on Sustainable Palm Oil (RSPO) Independent Smallholder Standard 2019 (ISH Standard) certification.
PERTANIAGA’s mission is to support independent smallholder farmers in sustainable oil palm production by achieving certification and compliance through RSPO training, which help them to improve the quality and yield of their palm oil, thus connecting them better to local and international markets.
(Registered under the Registration of Societies Malaysia on 26 May 2020, PERTANIAGA is an association owned 100% by the Independent Smallholders under the supply chain of oil palm suppliers for Bingan Jaya Sdn. Bhd. PERTANIAGA is an RSPO Member under the Ordinary-Oil Palm Growers category (approved in December 2020).

Another CSS Initiative
CSS established Pertubuhan Petani Niaga (PERTANIAGA), an independent smallholder farmer association to empower the smallholder community in August 2021. PERTANIAGA became the first independent smallholder association in Malaysia to achieve the Roundtable on Sustainable Palm Oil (RSPO) Independent Smallholder Standard 2019 (ISH Standard) certification.
PERTANIAGA’s mission is to support independent smallholder farmers in sustainable oil palm production by achieving certification and compliance through RSPO training, which help them to improve the quality and yield of their palm oil, thus connecting them better to local and international markets.
(Registered under the Registration of Societies Malaysia on 26 May 2020, PERTANIAGA is an association owned 100% by the Independent Smallholders under the supply chain of oil palm suppliers for Bingan Jaya Sdn. Bhd. PERTANIAGA is an RSPO Member under the Ordinary-Oil Palm Growers category (approved in December 2020).

CSS Highlights

18 May 2025
RSPO-ISH 2019 Audit for PERTANIAGA is Just Around the Corner!
We’re excited to announce that our Mock Audit Training on 18th May 2025 at Pulai Springs Resort was a tremendous success, with a record-breaking 309 smallholders participating!
This training was crucial in equipping our smallholders with the knowledge and skills needed for the upcoming RSPO-ISH 2019 external audit in June 2025, involving 641 smallholders!
Key topics included:
* Sustainable Palm Oil Market and Certification
* Boundary Standard Operating Procedure
* Peat Management and Fire
* Chemical Management Handling
* Health & Safety Plans
A huge thank you to the Certification & Compliance (CC) Team and PERTANIAGA Team for their dedication! Your enthusiasm drives our commitment to sustainable practices. Let’s keep the momentum going and grow stronger together!

3 May 2025
MPOB Award Winner Rosli Abdul Rahman: A Smallholder Leader Shaped by the P&G Smallholder Program
En. Rosli Abdul Rahman was selected for national recognition by MPOB for his leadership and contribution to the smallholder sector in Malaysia. His award reflects years of consistent effort in improving his own farms, supporting his community, and participating in structured development programs.
Rosli, based in Pontian, Johor, left his corporate role in 2006 to focus on managing his family’s oil palm farms. He oversees around 12 hectares, of which 2.6 hectares are registered in his own name.
His journey in the P&G Smallholder Program began in 2021, when he enrolled his 8-acre farm. He expanded his involvement in 2022 with an additional 3-acre farm. In 2023, with sponsorship from the Temasek Foundation, he added three more farms: 6 acres, 3 acres, and 4 acres. Today, he manages five farms under the program.
His farms report an average yield of 25.5 metric tons per hectare per year, significantly above the smallholder national average. One of his farms recorded a peak yield of 36.8 metric tons per hectare. Alongside yield, Rosli’s strength in record-keeping and data management has been highlighted as a key capability for emerging smallholder leaders.
As part of the P&G program, he served as a community ambassador, promoting sustainable practices, helping fellow smallholders navigate RSPO and MSPO certification, and raising awareness about compliance with international standards such as the EU Deforestation Regulation (EUDR).
In 2023, he joined the Executive Council of PERTANIAGA, contributing to broader community empowerment efforts. PERTANIAGA, a smallholders association facilitated by the P&G program, plays an important role as Group Manager for RSPO certification purposes.
In 2022, he represented Malaysian independent smallholders at the Roundtable on Sustainable Palm Oil – RSPO Roundtable in Kuala Lumpur (RT22), and again in RT23 in Jakarta.
We are inspired by En Rosli’s achievement and national recognition, his personal journey, the enhancements on his farms, and more so, his unwavering commitment to better the community and the environment.

19 June 2024
2024 CSS Impact Report.
- Certification Success: Over 400 farmers have achieved RSPO Independent Smallholder Certification, with another 400 expected by 2025.
- Improved Livelihoods: 306 certified farmers received USD 42,630 in premiums from 2021-2023.
- Environmental Impact: Adoption of best agricultural practices has improved yield and waste and chemical management.
- Community Empowerment: Establishment of PERTANIAGA, a smallholder-owned association with over 700 members.
- Training & Awareness: 1,972 farmers trained on Good Agricultural Practices since July 2022.
Events Calendar
Title | Type | Date |
---|---|---|
Diffusion Training Pertubuhan Peladang Kawasan (PPK) Parit Raja, Batu Pahat, Johor. | Training | 05/07/2023 |
Diffusion Training at Koperasi Pekebun Kecil Batu Pahat (KOPDAB) in Sri Dayong, Sri Medan, Johor. | Training | 06/07/2023 |
Advance classroom 1.0 (Primary Lefa Batch 7)Topic: 1. Harvesting, pruning and frond heap arrangement 2. Fertilizer selection and application | Training | 07/07/2023 |
Diffusion Training Vol 4 with Ambassador Program | Training | 22/07/2023 |
Diffusion Training Vol 5 with Ambassador Program | Training | 23/07/2023 |
Temasek Foundation (TF) signs a 5-year partnership with ASB helping expand the impact of the P&G Smallholder Program in Johor, Malaysia | News | 21/07/2023 |
The Diffusion for Impact initiative team – GAP Training | Training | 27/07/2023 |
Field Demo 1.0 (Primary Lefa Batch 7) 1. Harvesting, pruning and frond heap arrangement 2. Fertilizer selection and application | Training | 25/07/2023 |
Pertubuhan Petani Niaga Lestari or PERTANIAGA second Annual Surveillance Audit | Training | 04/08/2023 |
4th Diffusion for Impact Training at Pusat Timbang Sawit III, Parit Raja, Batu Pahat, Johor. | Training | 10/08/2023 |
Advance classroom 2.0 (Primary Lefa Batch 7) – Ms Team Topic: 1. Ganoderma disease and pest management 2. Weed, woodies and epiphyte management | Training | 09/08/2023 |
Diffusion Training – KOPDAB Semerah | Training | 24/08/2023 |
Field Demo 2.0 (Primary Lefa Batch 7) field demonstration on Pest and Ganoderma Disease Management at Haji Tukimin’s farm in Parit Panjang | Training | 24/08/2023 |
International Conference On Environmental, Social and Governance 2023 (i-ESG 2023) | Conference | 21/08/2023 |
The RISS Training Group 4 volume 1 has been conducted at Pinetree Hotel, Batu Pahat. | Training | 09/09/2023 |
WWF + RSPO + P&G “Field” Visit to CSS JOHOR | Visit | 05/09/2023 |
Pre FGV and P&G visit to Batu Pahat LeFa RISS certified farmer | Visit | 13/09/2023 |
Diffusion Training Vol 5 – Peladang Parit Raja- Event Title GAP Awareness Training | Training | 17/09/2023 |
Field Demo 3.0 (Primary Lefa Batch 7) Topic: 1. Weed, woodies and epiphyte management | Training | 14/09/2023 |
Diffusion Training Vol 5 – Peladang Parit Raja | Training | 17/09/2023 |
Good Agricultural Practices (GAPs) in Palm Oil, at Dewan Parit Haji Dahlan, Yong Peng, Batu Pahat. | Training | 24/09/2023 |
Launching Day Primary Lefa Batch 8 Place: Ms Team | Event | 22/09/2023 |
GAP Awareness Training PPK Sri Medan, Batu Pahat, Johor. | Training | 27/09/2023 |
The Graduation Day for Primary LeFa Batch 7 and the Agronomy 4-Year Review for Core LeFa Batch 1. | Event | 30/09/2023 |
RSPO-MONASH JOINT SYMPOSIUM | Symposium | 25/09/2023 |
Advance Classroom 1.0 Topic: 1. Harvesting, pruning and frond heap arrangement 2. Fertilizer selection and application | Training | 06/10/2023 |
Good Agricultural Practices (GAPs) at Balai Islam, Kampung Baru, Machap Simpang Renggam Johor – UTHM invitation | Training | 10/10/2023 |
Field Day 1.0 Topic: 1. Harvesting, pruning and frond heap arrangement 2. Fertilizer selection and application | Training | 12/10/2023 |
MPOB International Palm Oil Congress and Exhibition (PIPOC 2023) | Congress and Exhibition | 07/11/2023 |
Advance Classroom 2.0 Topic: 1. Weed and woodies management 2. Epiphyte management 3. Ganoderma disease and pest management | Training | 10/11/2023 |
Annual Roundtable Conference on Sustainable Palm Oil – Jakarta | Conference | 20/11/2023 |
Field Demo 2.0 Topic: Ganoderma disease and pest management | Training | 23/11/2023 |
Field Demo 3.0 Topic: 1. Weed and woodies management 2. Epiphyte management | Training | 07/12/2023 |
Graduation Day Primary Lefa Batch 8 Place | Event | 23/12/2023 |
THE 3RD INTERNATIONAL PLANTATION CONFERENCE (IPC2023) | Conference | 21/12/2023 |
TVTPP: Training on FFB Quality Improvement & Grading @ Sudiana Enterprise – 9.00 AM | Training | 08/01/2024 |
TVDF: Diffusion Training Series 2 with KEMAJU Senggarang | Training | 29/01/2024 |
Visit to Fortasbi 2. TVDF: Invited to open booth for PPNJ Peladang Agro Outlet Opening Ceremony | Visit | 23/01/2024 |
CI Non-Lefa Training (Rengit &Pontian area) | Training | 30/01/2024 |
TVDF: Introduction Session with Pertubuhan Peladang Negeri Johor (PPNJ) – 8.00 AM (engagement session) | Training | 04/01/2024 |
TVDF: Introduction to GAP and Sustainable Palm Oil with PPK Benut Management and Head Unit (Engagement Session) | Training | 11/11/2024 |
TVDF: Diffusion Training Series 2 with PPK Senggarang. Topic: Fertilizer Selection and Sustainable Palm Oil | Training | 18/01/2024 |
CI Non-Lefa Online Class | Training | 19/01/2024 |
TVDF: Diffusion Training Series 1 with KEMAJU PT Tgh Sri Aman. Topic: Fertilizer Selection and Supply Chain | Training | 14/01/2024 |
TVDF: Study Visit to FGV Jengka, Pahang with PPK PT Raja DF ISHs | Visit | 05/02/2024 |
TVDF: Study Visit to FGV Jengka, Pahang with PPK PT Raja DF ISHs | Training | 06/02/2024 |
PERTANIAGA’s AGM | Event | 17/02/2024 |
CI: Lefa Online Class | Training | 20/02/2024 |
TVDF: Diffusion Training with KEMAJU Simpang Renggam Branch. | Training | 22/02/2024 |
LI : Trainer Visit (Integration crop) | Visit | 22/02/2024 |
TVTPP: Training on FFB Quality Improvement & Grading at Perniagaan Bingan Jaya | Training | 27/02/2024 |
CI Lefa Training (Rengit area) | Training | 28/02/2024 |
TVDF: Diffusion Training Series 1 with PPK Simpang 5. | Training | 29/02/2024 |
CC Mega Training G5A (Vol 1) | Training | 02/02/2024 |
TVDF: Diffusion Training Series 2 with PPK Simpang 5. Topic: Fertilizer Selection and Sustainable Palm Oil | Training | 07/02/2024 |
CC: Mega Training G5a (Vol 2) | Training | 27/04/2024 |
CC: Mega Training G5a (Vol 2) | Training | 28/04/2024 |
CI: Lefa Training (Pontian area) | Training | 21/05/2024 |
CC: Mega Training G1+G2+G3A+G3B+G4 (Survelliance Training) | Training | 25/05/2024 |
CC Mega Training G1+G2+G3A+G3B+G4 (Survelliance Training) | Training | 26/05/2024 |
LI Trainer Visit (Fertilizer manufacturing sites) | Visit | 06/06/2024 |
CI Lefa Training (Batu Pahat area) | Training | 13/06/2024 |
CC RISS External Audit – Extension & Surveillance | Audit | 23/07/2024 |
CC RISS External Audit – Extension & Surveillance | Audit | 24/07/2024 |
CC RISS External Audit – Extension & Surveillance | Audit | 25/07/2024 |
CC: RISS External Audit – Extension & Surveillance | Audit | 26/07/2024 |
CC: RISS External Audit – Extension & Surveillance | Audit | 27/07/2024 |
CI: Lefa Online Class | Training | 08/08/2024 |
CC: Mega Training G5B (Vol 1) | Training | 10/08/2024 |
CI: Lefa Training (Rengit area) | Training | 22/08/2024 |
CI: Lefa Training (Pontian area) | Training | 12/09/2024 |
CC: Mega Training G5A (Vol 2) | Training | 07/09/2024 |
CC: Mega Training G5A (Vol 2) | Training | 08/09/2024 |
CC: Mega Training G5B (Vol 1 | Training | 21/09/2024 |
CI: Non-Lefa Training (Rengit &Pontian area) | Training | 14/10/2024 |
CI: Non-Lefa Online Class | Training | 02/10/2024 |
CI: Lefa Training (Batu Pahat area) | Training | 24/10/2024 |
LI: Trainer Visit (Oil palm management) | Visit | 12/11/2024 |
CI: Non-Lefa Training (Batu Pahat area) | Training | 21/11/2024 |
CC: Mega Training G5A + G5B (Mock Audit) | Training | 09/11/2024 |
CC: Mega Training G5A + G5B (Mock Audit) | Training | 10/11/2024 |
PERTANIAGA’s 4th AGM | Event | 21/12/2024 |
Testimonials
Get Involved
Support sustainability and connect with us via hello.css@asb.edu.my

Collaborate with Us!
CSS is committed to work with: Government agencies, universities, NGOs and Multinational Corporation | Independent smallholder farmers and growers | Independent smallholder associations and cooperatives.

Training with Us!
Learn more about good agriculture and best management practices training through our program. This program is implemented by CSS in the districts of Batu Pahat and Pontian, Johor and fully funded by CSS under the P&G Smallholder Diffusion program.

Internship/ Career with Us!
Interested candidates should submit their application with a comprehensive resume detailing qualifications, experiences, current and expected salary together with a recent passport-sized photograph to hello.css@asb.edu.my. Only shortlisted candidates will be called for interview.
Knowledge Center
Guides to Good Agricultural Practice
These Good Agricultural Practice Field Guides focus specifically on Agronomic issues related to Independent Smallholder farmers. These include topics demonstrated through Field days such as Harvesting, Fertilizer Application, Pruning & Frond Placement, Weed Control, Woodies Eradication, Trunk Epiphytes Eradication and Ganoderma Management.
Panduan Amalan Pertanian yang Baik ini memberi tumpuan khusus kepada isu-isu pertaninan yang berkaitan dengan Petani Kecil. Ini merangkumi topik-topik penting termasuk Penuaian, Aplikasi Pembajaan, Pemangkasan & Penyusunan Pelepah, Pengawalan Rumpai, Pembasmian Rumpai Kayu, Pembasmian Pokok Menumpang dan Pengurusan Penyakit Ganoderma.

PUBLISHED: 14 JAN 2021
Oil Palm Fronds Arrangement in Farm

PUBLISHED: 14 JAN 2021
Management of Epiphyte Plants

PUBLISHED: 14 JAN 2021
Woody Weed & Tree Control
Title | Guide |
---|---|
WEBINAR – 5 Fungsi & Kepentingan Nutrien Boron (B) Untuk Kelapa Sawit 16 JUN 2020 | Download Here |
WEBINAR – 4 Fungsi & Kepentingan Nutrien Fosfat (P) Untuk Kelapa Sawit T 9 JUN 2020 | Download Here |
WEBINAR – 3 Fungsi & Kepentingan Nutrien Magnesium (Mg) Untuk Kelapa Sawit 2 JUN 2020 | Download Here |
WEBINAR – 2 Fungsi & Kepentingan Nutrien Kalium (K) Untuk Kelapa Sawit: 19 MEI 2020 | Download Here |
Pengurusan Penyakit Ganoderma (Bahagian 2) | Download Here |
Pengurusan Penyakit Ganoderma (Bahagian 1) | Download Here |
Panduan bergambar untuk Rumput-Rumpai Am | Download Here |
Pengurusan dan Kawalan Rumput-Rumpai Am | Download Here |
Kawalan Rumpai Berkayu dan Pokok | Download Here |
Pengurusan Kawalan Pokok Menumpang | Download Here |
Susunan Pelepah Kelapa Sawit di Kebun | Download Here |
Management of Ganoderma (Part 2) | Download Here |
Management of Ganoderma (Part 1) | Download Here |
Photo Guide to General Weeds | Download Here |
Management & Control of General Weeds | Download Here |
Woody Weed & Tree Control | Download Here |
Management of Epiphyte Plants | Download Here |
Oil Palm Midrib Arrangement in Farm | Download Here |
Guides to Good Agricultural Practice
These Good Agricultural Practice Field Guides focus specifically on Agronomic issues related to Independent Smallholder farmers. These include topics demonstrated through Field days such as Harvesting, Fertilizer Application, Pruning & Frond Placement, Weed Control, Woodies Eradication, Trunk Epiphytes Eradication and Ganoderma Management.
Panduan Amalan Pertanian yang Baik ini memberi tumpuan khusus kepada isu-isu pertaninan yang berkaitan dengan Petani Kecil. Ini merangkumi topik-topik penting termasuk Penuaian, Aplikasi Pembajaan, Pemangkasan & Penyusunan Pelepah, Pengawalan Rumpai, Pembasmian Rumpai Kayu, Pembasmian Pokok Menumpang dan Pengurusan Penyakit Ganoderma.

PUBLISHED: 14 JAN 2021
Oil Palm Fronds Arrangement in Farm

PUBLISHED: 14 JAN 2021
Management of Epiphyte Plants

PUBLISHED: 14 JAN 2021
Woody Weed & Tree Control
Title | Guide |
---|---|
WEBINAR – 5 Fungsi & Kepentingan Nutrien Boron (B) Untuk Kelapa Sawit 16 JUN 2020 | Download Here |
WEBINAR – 4 Fungsi & Kepentingan Nutrien Fosfat (P) Untuk Kelapa Sawit T 9 JUN 2020 | Download Here |
WEBINAR – 3 Fungsi & Kepentingan Nutrien Magnesium (Mg) Untuk Kelapa Sawit 2 JUN 2020 | Download Here |
WEBINAR – 2 Fungsi & Kepentingan Nutrien Kalium (K) Untuk Kelapa Sawit: 19 MEI 2020 | Download Here |
Pengurusan Penyakit Ganoderma (Bahagian 2) | Download Here |
Pengurusan Penyakit Ganoderma (Bahagian 1) | Download Here |
Panduan bergambar untuk Rumput-Rumpai Am | Download Here |
Pengurusan dan Kawalan Rumput-Rumpai Am | Download Here |
Kawalan Rumpai Berkayu dan Pokok | Download Here |
Pengurusan Kawalan Pokok Menumpang | Download Here |
Susunan Pelepah Kelapa Sawit di Kebun | Download Here |
Management of Ganoderma (Part 2) | Download Here |
Management of Ganoderma (Part 1) | Download Here |
Photo Guide to General Weeds | Download Here |
Management & Control of General Weeds | Download Here |
Woody Weed & Tree Control | Download Here |
Management of Epiphyte Plants | Download Here |
Oil Palm Midrib Arrangement in Farm | Download Here |
Director, P&G Center for Sustainable Small-owners
Dr. Asad Ata is an Associate Professor II of Operations and Supply Chain Management at the Asia School of Business. His primary areas of research include sustainable sourcing and supply chain management.
Dr. Asad has worked full-time in the industry for over 12 years on various supply chain IT, telecom, and e-commerce projects. He has also worked extensively with food and agricultural supply chains with multinational corporations, NGOs, government organizations, and agencies such as the United States Agency for International Development (USAID) and SWIFT.

Dr. Asad Ata
Associate Professor II, Operations and Supply Chain Management

Kuan-Chun Lee
Ph.D., Director Principal Scientist at Procter & Gamble

Ng Jin Yong
Palm ESG Sustainability Manager at Procter & Gamble

Saifullah Azahar
Manager

M. Aiman Hashim
Assistant Manager

Mohamad Rizal
Assistant Manager

Nursaiyidah Md Yusof
Manager

Nur Amanina Rashid
Assistant Manager

M. Zafiq Aziral Mohd Ali
Assistant Manager

Muhilan Ratnam
Senior Manager

Hafiz Ikhram Osman
Agronomy Manager

Izzah Khairina Ja’ffar
Assistant Manager

Taimoor Malik
Business Data Lead

Sharifah Rafidah Syed Ibrahim
Manager

Vinodhini Gunasegaram
Senior Manager, CSS Program

Dr. Vasagi Ramachandran
Senior Research Associate

Christopher Richard Donough
Independent Consultant (Oil Palm Agronomy & Breeding)