Essential Skills for Leaders and Managers


In a rapidly changing world, how can businesses outmaneuver uncertainty and create new sources of value? As value chains are reshaped, how can executives drive agility and innovation to respond to the shifts taking place? And as organizations are increasingly pressured to reckon with their impact on society and the environment, how can businesses rethink and elevate their purpose?

This essential course will show you how an understanding of strategic management can help you answer these questions and more. Gain a toolkit that will help you analyze where your organization stands in the external and market environment, and how you can identify and leverage sources of competitive advantage.

In 1965, S&P 500 companies stayed in the index for an average of 33 years. By 1990, this average had narrowed to 20 years, and is forecast to shrink to 14 years by 2026 (Innosight). In a world where companies need to rethink and adjust their strategies more often and at a more rapid pace than ever before, knowledge of strategic management tools is crucial.

While operational management is primarily concerned with managing costs and improving efficiency, strategic management seeks to identify and guard against threats, strengthen competitive advantages, and position the company for the future – constantly keeping in mind how external and market forces can affect the organization. The end game is ultimately to maximize value in a sustainable way.

For leaders looking to advance their careers, understanding costs and revenue drivers is not enough. The Strategic Management course will equip you to understand how your organization interacts with its external and market environments, and how internal elements such as culture and talent can be a source of competitive advantage.

You’ll discover why having a great strategy is not enough – and why a strong execution plan, company culture, and management structure are equally important to the strategic plan. If you desire to become a linchpin in your organization and drive growth, this course is an added weapon to your arsenal.

Core topics
  • Strategy planning and development
  • How to analyze the external environment, industry environment, and internal environment
  • Porter’s Five Forces and other strategic frameworks
  • Strategy execution and implementation
  • Success factors in evaluating strategy


Learning requirements:

In order to earn a Certificate of Completion, participants must attend the required sessions and complete any assignments by the given deadlines.


This is a Hybrid program


Dr. Lawrence Stephen Abeln is the Professor of Global Management at Thunderbird School of Global Management & Adjunct Professor at ASB. Previously the Associate Dean and Professor of Practice, Executive Education from year 2020 in ASB, he received a Ph.D in Management and M.Phil. in International Relations from the University of Cambridge, where he was a Rotary Foundation Scholar.


Recent graduates or those considering an MBA

For graduates looking to advance in leadership roles, or those considering an MBA or similar postgraduate degree, get a head start by learning the language of strategy management.

Mid- to Senior career professionals

For professionals working in strategy-related functions or in leadership roles, gain the confidence to understand and weigh strategic risks and opportunities, in order to make better business decisions.

C-Suite, Board Members, and Business Owners

Understand how to create a strategic plan that allows you to leverage opportunities for value creation, while protecting your firm from uncertainty.

Complete the Form Below to Download the Course Guide

Changes to the delivery mode for ASB ICLIF Executive Education courses may be made in accordance with government policies


9.00am – 5.00pm

Program Fee

RM 3,000


9.00am – 5.00pm

Program Fee

RM 3,000


9.00am – 5.00pm

Program Fee

RM 3,000

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