Position Level: Associate Director
Reports to: Executive Director, EE
Department: EE

Position Overview:

The incumbent is responsible for Program & Business Development and Delivery of Executive Education Programs & Projects.

Principal Duties and Responsibilities (Essential Functions**):

Planning:

• Develop and implement business development strategies to achieve company goals and
• Conduct market research and analysis to identify new business opportunities and market trends within the executive education sector.
• Create and execute a comprehensive business development plan, including target markets, prospective clients, and sales strategies.

Client Acquisition and Relationship Management:

• Identify, pursue, and secure new business opportunities with prospective clients, including corporations, government agencies, and international organizations/markets.
• Build and maintain strong relationships with key clients, partners, and
• Develop and deliver presentations, proposals, and negotiations to close
• Ensure high levels of client satisfaction and

Revenue Growth:

• Achieve and exceed sales targets and revenue
• Monitor and analyze sales performance metrics to optimize sales strategies and
• Collaborate with the sales and marketing teams to develop effective marketing campaigns and lead generation strategies.

Curriculum Development and Professional Accreditation:

• Collaborate with faculty and academic staff to develop curriculum content that aligns with industry standards and requirements.
• Drive initiatives to secure professional accreditations and certifications for the school’s programs and
• Ensure that curriculum development initiatives meet the highest standards of quality and
• Monitor trends and changes in professional accreditation requirements to keep the school’s offerings current and competitive.

Key Competencies

• Strategic Vision: Ability to develop and implement long-term business development
• Client Focus: Strong client relationship management skills with a focus on client satisfaction and
• Sales Acumen: Proven sales skills and the ability to close deals
• Leadership: Strong leadership and team management
• Communication: Excellent verbal and written communication
• Collaboration: Ability to work effectively with cross-functional
• Curriculum Development: Experience in developing educational and training programs that meet industry standards.
• Professional Accreditation: Knowledge of professional accreditation processes and

Qualifications & Skills

• Bachelor’s degree required, Master’s degree in business administration or any professional qualification is often preferred.
• Minimum 8-10 years’ experience in the relevant
• Proven track record of achievements in program development and
• Have knowledge on accreditations and how to get programs
• Excellent spoken and written skills in both English and Bahasa Malaysia
• Ability to manage multiple projects, set priorities, meet deadlines, work both independently and collaboratively, and communicate effectively.
• Ability to write clearly, keep detailed records; effectively produce reports, letters, and
• Advanced skills Excel, Word and