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Kruthiga Permar

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Senior Director of Corporate Engagement and Career Development


Kruthiga leads strategic partnerships and corporate relations, with a focus on sponsorships and business development for Asia School of Business. In this capacity, Kruthiga fronts the corporate development team which provides the first touch point for a wide array of corporate engagements and external relations for the school. The team engages with GLCs, MNCs, HNWIs, embassies, trade chambers, professional networks and associations worldwide, and serves as a conduit for ASB’s various undertakings.

The team also works closely with leading organisations to select high-potential employees for ASB’s MBA programs, aligning closely with each organization’s talent development strategy. Kruthiga’s experiences as an education professional span both academia and corporates, covering grounds from teaching software engineering to designing several capacity-building programmes, professional qualifications and international conferences.

Notably, in her role at Securities Industry Development Centre (SIDC), the training arm of Securities Commission Malaysia, she was responsible for international cooperation, managing and executing several strategic education alliances and joint venture programs with international bodies such as ADB, APEC, ASEAN, OECD, ACCA, ICAEW and more. Her extensive exposure to multiple facets of the education industry has led her to take on prominent roles in facilitating education business development, through strategic partnerships and alliances.

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