MyGalore, a niche e-commerce platform dedicated to assisting and empowering microbusiness owners in navigating digitalization, especially women and members of the “Below 40” community. The platform provides end-to-end administrative and logistical support for microbusinesses alongside additional services such as training and consultancies. Its key challenges are (1) competition and initial difficulties for new niche actors and (2) the bargaining power of buyers and suppliers. Solutions include (1) producing a comprehensive support ecosystem and (2) establishing a coherent market positioning. By treating existing challenges as catalysts for transformation, MyGalore can embrace lucrative niche markets such as crafts and envision the possibility of global expansions. Overall, it is an emerging actor in Malaysia’s niche e-commerce platform, and has already shaped entrepreneurial dreams  for many microbusinesses, for whom adaptability and innovation are now within reach.