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21 - 23 May 2024
Date
9.00am – 3.00pm
Time
RM14,500
Program Fee
In-Person
Format
21 - 23 May 2024
Date
9.00am – 3.00pm
Time
RM14,500.00
Program Fee
In-Person
Format
Communications in Central Banking is a comprehensive 3-day program that focuses on the indispensable role of effective communication for central banks. Explore the Commandments of Communications that central banks must follow to thrive amidst the second revolution in central bank communications.
The program is curated to integrate theories into practical applications, providing participants with insights into crucial aspects such as formulating communications strategies, tailoring content for a diverse audience, and engaging with media effectively.
- Explore the essentials of central bank communication, delving into the factors that makes a central bank’s communication effective.
- Engage in hands-on group activities and practical exercises applying central bank communication theoretical concepts, principles, and strategies in simulation designed to mimic real-world scenarios.
- Simulate a press conference where participants will collaborate with each other and assume the role of a central bank tasked with addressing a communication crisis with the guidance of the facilitators.
For central bankers from all specialisations within central banks, including communications, monetary policy, financial stability, financial intelligence, supervision, and more, who interact with central banks’ diverse stakeholders, including economists, financial market participants, politicians, media, and the general public.
Shasha Kartini Ridzam
Faculty Profile
Shasha Kartini Ridzam currently leads the Strategic Communications department in Bank Negara Malaysia. Before assuming this role, she was AirAsia’s Group Head in charge of Global Affairs, Government Relations, Sustainability and Communications. Prior to AirAsia, Shasha spent 10 years as an economist in Bank Negara Malaysia with a focus on economic development, international economics and financial stability.
Connect with us to start
Communications in Central Banking (May 21 – 23, 2024)
RM14,500
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