Brand Communications, Storytelling & Content Development Specialist
Area of Expertise:
Integrated Brand Communications, Digital Marketing, PR & Media Relations, Internal Communications & Employee Engagement, Coaching
Joanna Ambrose has evolved as a brand communications and digital marketing professional over the span of nearly a decade.
She has an Honours degree in Psychology from HELP University and is certified in Applied Behavioural Analysis (ABA) therapy. She is also a practitioner of Neuro Linguistic Programming (NLP) and Time Line Therapy® certified by the American Board of NLP and the Time Line Therapy® Association respectively. In addition, she has a certificate in digital marketing jointly conducted by MIT Sloan, Columbia Business School, and Tuck School of Business.
A strong believer of continuous learning & growth, she is also currently pursuing a certification in brand management by the University of London and the London Business School.
Her career has spanned across broadcast communications, public relations, digital marketing, social media, and content development as well as corporate training for a diverse portfolio of clients across different industries. In addition to spearheading communications and digital strategies for Human Equation, she has planned and executed effective PR and integrated communications strategies for high-profile clients including Netflix, 11street (now known as PrestoMall), Poh Kong, Sunway Medical, Capital Markets Malaysia, RYTHM Foundation as well as Tourism Selangor, the Department of Statistics Malaysia and various other clients in industries ranging from medical, business, entrepreneurship, technology, entertainment, human capital development, social impact, luxury brands & more.
As a trainer, she has conducted research and training on culture change with MCIS Life during their rebranding exercise. She has also co-facilitated various programmes including Storytelling for Social Media with SME Bank, Stakeholder Engagement for RHB, Meaningful Conversations with Danajamin and Deleum, to name a few.