Asia School of Business

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Executive Education

Insights on Learning from Errors and Building Ventures That Shape Tomorrow

It is not a contradiction, but a condition: Successful entrepreneurs have one thing in common: failure. Behind every thriving venture are countless mishaps, false starts, setbacks and lessons.  An alchemy that shaped sturdy leaders. The spirit of entrepreneurship is not in avoiding mistakes, but the resilience to bounce back from setbacks and turn them into breakthroughs. Failure is fuel for success, if we are prepared to listen to it; change from it; and persevere.

Photo: Professor Michael Frese 

As Professor Michael Frese, Distinguished Professor of Management and Entrepreneurship at the Asia School of Business, reminds us, failure isn’t something to fear, it’s something to value. “Every time you make an error, you should cherish the fact that you feel bad,” he shared. “Even though you don’t like it, it gives you the possibility to think anew and be creative. Creativity and innovation are partly related to errors.”  For every one successful product in the market, there are nearly 5,000 ideas that didn’t make it — proof that progress often requires thousands of small failures before a single breakthrough. 

From the left: Redza Shahid moderated session with Farhan Ahmad, Azita Sharif, Navvin Kumar. 

Farhan Ahmad, former Group CEO of PayNet Malaysia (Malaysia’s national payment infrastructure); Azita Sharif, Founder & CEO of DSI USA (a biotech company); Navvin Kumar, Senior Director of Investments, at Gobi Partners Malaysia (a venture capital firm), all shared how entrepreneurs turn setbacks into stepping stones, transform mission into momentum, navigate uncertainty with courage, and redefine what it truly means to be resilient in today’s dynamic entrepreneurial landscape. 

Farhan shared that leadership is a journey, not a single turning point. “It was a series of failing, falling, and getting up,” he said, emphasizing humility and “learning that I know nothing” when he first came to Malaysia. His story underscored that true leadership begins with unlearning and the willingness to keep learning. Farhan highlighted “conviction and courage” as his two guiding principles. “Conviction means you believe deeply; courage means you follow through even when everyone says you’re wrong.” Azita echoed this, noting that “we are children of our past.” She recalled an experience in graduate school when a professor told her, “You’re creative, but you don’t listen enough.” That moment transformed how she led, by listening first and leading with empathy. Navvin built on the theme of humility, saying that his growth accelerated when he gave himself “room to fail but also the opportunity to succeed.” For him, listening and reflection are what turn experience into progress. 

On purpose-driven entrepreneurship, Azita shared that in being described as the “Erin Brockovich of food safety,” passion and emotional connection drove her work. “Entrepreneurship is 24/7; if it’s not emotionally rewarding, it wears out quickly,” she said. 

From an investor’s perspective, Navvin cautioned founders against “chasing keywords” — creating flashy ideas that sound impressive but don’t address real problems. He said that investors look for ventures grounded in genuine market needs, not buzzwords. “Solve problems that people value and are willing to pay for,” he emphasized. He urged Malaysian entrepreneurs to think bigger, beyond local markets, while using local advantages of cost and speed to compete regionally and globally. 

From the left: Farhan Ahmad, Navvin Kumar, Azita Sharif.  

Collaboration within the entrepreneurial ecosystem is critical where Farhan shared that the Fintech Hub was born from the need to bridge gaps between investors and founders, and to create a safe space where failures can be shared openly. “In Malaysia, people pretend they’re succeeding even when they’re failing. We need community, not isolation,” he said. 

Azita added that lasting relationships with customers and investors are built on trust and anticipation. She emphasized that the same mindset applies when building relationships with both. “You want to give customers a reason not to switch. Deliver on your promises and exceed them,” she said. While speed is valuable, she stressed that quality should never be compromised. Trust, she added, is built when you consistently anticipate needs before they are expressed. “Always assume your customers are smarter than you. Evolve with them, stay ahead of the market, and offer solutions before they even describe the problem.” 

Echoing the spirit of resilience, Navvin reminded the audience that courage is just as vital — both for founders and investors. I look for grit. People who can transcend adversity, who aren’t afraid to fail, but choose to learn from it,” he said, highlighting that true leadership shines through in how one responds when things get difficult. 

Resilience isn’t about avoiding mistakes, but about learning from them. Every setback carries a lesson, and that growth comes from facing challenges head-on. 

In line with these themes, ASBhive continues to play a pivotal role in shaping Malaysia’s startup and innovation ecosystem. Through our incubators, accelerators, community programs, and partnerships with industry leaders, ASBhive empowers founders at every stage—from early ideation to investment readiness. Our mission is to build a vibrant and supportive environment where entrepreneurs can experiment boldly, learn from failure, and scale with confidence. By bridging startups, investors, corporates, and ecosystem partners, ASBhive remains committed to nurturing the next wave of impact-driven innovators in Malaysia and across the region. 

The P&G Center for Sustainable Small-owners (CSS), housed at the Asia School of Business in collaboration with MIT Sloan, has released its 2025 Impact Report, marking five years of measurable progress in reshaping the future of Malaysia’s palm oil sector.

The mission of CSS is clear: elevate smallholder livelihoods while promoting responsible, sustainable palm oil production. In an industry where independent farmers often operate at the margins of global supply chains, the centre has built pathways that connect sustainability with prosperity.

Globally, smallholders produce over 40 percent of the world’s palm oil. Yet, many remain underrepresented in formal supply chains due to the high barriers of certification, limited access to finance and information gaps. In Malaysia, where independent smallholders account for 17 percent of total producers, their inclusion is not just important but essential for the country’s sustainability ambitions and long-term economic resilience.

CSS was designed to bridge that divide. Its approach is grounded in five key pillars: Community Empowerment, Livelihood Improvement, Environmental Sustainability, Sourcing Responsibly, and Thought Leadership. Through these pillars, the centre has not only trained farmers but transformed communities.

To date, 892 smallholders have achieved Roundtable on Sustainable Palm Oil (RSPO) certification through the CSS programme. For many, this milestone represents more than compliance. It is a passport to inclusion in premium global markets and recognition for their commitment to sustainable practices. Within three years of adopting Good Agricultural Practices (GAP), many farmers have seen yield increases of up to 25 percent, and as much as 35 percent within four.

The financial impact has been equally tangible. Between 2021 and 2024, 407 certified farmers collectively earned USD68,175 in sustainability-linked premiums, demonstrating how environmental stewardship can directly improve livelihoods.

Beyond the numbers, the CSS programme has built communities of shared purpose. The formation of PERTANIAGA, a farmer-led association in Johor, has empowered 892 members to take ownership of their collective progress. Women now occupy 38 percent of leadership positions within the group, reflecting CSS’s commitment to gender inclusivity in agriculture.

On the environmental front, more than 1,100 farms have adopted Good Agricultural Practices aligned with RSPO and NDPE guidelines, particularly in waste and chemical management. The initiative’s growing emphasis on digital traceability ensures that every certified farm can be verified from source to shipment, an essential step in meeting emerging international standards such as the EU Deforestation Regulation (EUDR).

To further strengthen transparency, CSS is developing a mobile application in collaboration with local collection centres. The app will enable farmers to track sustainability progress at the plantation level, providing real-time data on production and environmental performance. This innovation underscores how digital inclusion can empower even the most remote farmers to compete in global markets.

The centre’s work extends beyond practice into thought leadership. Over 3,145 farmers have been trained in Good Agricultural Practices, supported by two practical guidebooks published to drive broader adoption of sustainable methods. Research and policy contributions from The Asia School of Business faculty have also helped position Malaysia as a regional leader in sustainable palm oil education and innovation.

Behind these statistics are the human stories that bring the data to life. Francis Wiederkehr, Sustainability Program Director at P&G Chemicals, shared, “From Encik Rosli, a marathon-running farmer who consistently beats yield averages, to Puan Hamisah, a retired civil servant who now champions women in agriculture – these stories reflect real transformation.”

Temasek Foundation’s Head of Climate and Liveability, Heng Li Lang, added, “This report demonstrates how consistent, evidence-based support uplifts livelihoods while reducing the environmental footprint of palm oil.”

For the Asia School of Business, the success of CSS represents the power of academic-industry partnerships in driving systemic change. “Smallholders are the unsung heroes of sustainable growth,” said Joseph Cherian, CEO, President, Dean & Distinguished Professor, the Asia School of Business. “This initiative shows what happens when knowledge meets purpose.”

CSS Director Professor Asad Ata concluded, “We celebrate certificates, but more importantly, we celebrate the change they unlock in families, communities and ecosystems.”

Malaysia, the world’s second-largest palm oil producer, is home to more than 275,000 independent smallholders. With its proven impact model, the CSS aims to scale its reach nationwide, helping shape a more inclusive, sustainable and equitable future for generations to come.

For most of my life, I measured success through achievement. I built businesses, mentored entrepreneurs and reached milestones others called inspiring. Yet somewhere between the meetings, targets and accolades, I began to feel a quiet longing, not for more, but for meaning. 

I have worked since the age of fifteen, learning through experience rather than academia. Every decision came with risk, and every success with sacrifice. But after years of building ventures, I realized that growth without reflection can become routine. I wanted to rediscover not what I could achieve, but why I was doing it. That question eventually led me to The Asia School of Business. 

Returning to study after years of professional life was both exhilarating and daunting. The decision came at a time when I was balancing motherhood, business, and community leadership. It demanded courage, but also humility. I reminded myself that learning does not end when success begins; it only deepens. 

The moment I stepped into the Asia School of Business, something shifted. The energy was different. The conversations were alive with curiosity. I knew instantly that I was in a place that valued not just intelligence, but introspection. When I received the YTL Foundation Scholarship, it was more than financial support. It felt like validation that I was meant to be there. 

What struck me most during my MBA journey was how learning became deeply personal. Professors at the Asia School of Business and MIT did not just teach frameworks, they challenged us to rethink how we lead, decide, and connect. Leadership, I learned, is not about standing above others, but beside them. It is the courage to listen, the discipline to pause, and the strength to admit when you do not have all the answers. 

One of my most transformative experiences was the MIT Immersion. Being in a new environment surrounded by innovation and open thinking allowed me to step back and reflect. I realized that success is not about being the best in the room, but about creating space where others can thrive. Curiosity became my greatest teacher. It turned challenges into opportunities and failures into lessons. 

Public speaking used to terrify me. As a leader, I often avoided stages and microphones. But at the Asia School of Business, communication was reframed not as performance, but as responsibility. I began to understand that expressing ideas clearly and authentically is an act of respect for the work, the audience and oneself. Through coaching and reflection, I gradually found my voice. Today, I use that voice to mentor women entrepreneurs and advocate for inclusive business practices. 

Balancing motherhood and studies taught me another vital lesson. Strength is not doing everything alone. It is accepting help, embracing collaboration, and offering the same support in return. The friendships I formed with peers from across the world and region including ASEAN reminded me that leadership transcends borders. Through Action Learning projects, I worked with organizations in Vietnam and collaborated with central bankers from the Master in Central Banking program. These experiences grounded me in the region’s diversity and resilience. 

I have always believed that Malaysia’s true strength lies in its inclusivity. At the Asia School of Business, that belief was reinforced daily. In every class, discussion, and project, I saw how empathy and collaboration build better leaders and better societies. 

Today, as CEO of CAFIA and founder of Be Noor Capital, I carry those lessons forward. Be Noor means “Be the Light,” and it has become my guiding philosophy. Leadership, to me, is no longer about visibility. It is about helping others to see their worth, their potential and their purpose. 

My journey at the Asia School of Business was not a detour; it was a rediscovery. It taught me that the most powerful leaders are those who lead with humanity, curiosity, and grace. As I continue mentoring and building, I no longer chase success. I seek meaning, and in doing so, I find fulfilment. 

Photo: Vladimir Gaylun, MBA 2024, from Russia

As an AI and quantum integration specialist, I have spent the last decade exploring how technology can serve both human progress and systemic resilience. My journey has taken me across continents — from Russia to Malaysia, and then to the United States. 

It has seen me pivot from optimizing $80 billion energy operations at Rosneft to clinching the grand prize at Yale’s prestigious YQuantum 2025 Hackathon, which drew 700 entries from 29 countries.

My story is about taking leaps of faith into new areas and learning continuously — from founding a quantum startup that pioneered hybrid portfolio optimization to being selected by Yale University to lead AI innovation for environmental justice, impacting 50 million U.S. citizens. 

I have always been fascinated by systems. Engineering, to me, was not just about machines or mathematics; it was about how structure creates stability and how logic creates beauty. I loved how everything had a pattern, how every variable could be defined. Yet, as I advanced in my career, I began to sense that the world did not always work in such perfect equations. Systems failed. Markets fluctuated. People made irrational decisions. And the question that kept coming back to me was: how can technology serve humanity, not just efficiency? 

That question triggered me to pursue an MBA at the Asia School of Business. I wanted to explore how technology and leadership could intersect to create real change. The experience was transformative. At the Asia School of Business, I learned to see uncertainty as a creative force, not an obstacle. The program challenged my thinking, teaching me that leadership is not about controlling outcomes, but about enabling possibilities. It was a space where I learned to lead with empathy, adaptability, and a sense of responsibility toward the future.  

After studying at the Asia School of Business and its pathway relations to other universities in the USA, I continued my studies at Yale. I was immersed in an environment that valued intellectual curiosity and experimentation. I had a global lens to see how technology, policy, and ethics must evolve together. Both the Asia School of Business and Yale taught me that progress is not linear. It is iterative. It requires courage to challenge conventions. 

My fascination with quantum computing deepened even more during this period. While developing AI-driven financial models, I saw a clear limitation: traditional computing systems could not process the overwhelming complexity of financial markets in real time. Every second, millions of transactions and variables were interacting across economies, and the more data we collected, the less predictive our models became. It was a paradox of scale. 

It led me to quantum computing. The idea that a system could process information across multiple states, simultaneously, felt like a new frontier of thought. Quantum technology does not follow binary rules; it thrives in uncertainty. And I realized that finance, with all its chaos and unpredictability, is inherently quantum in nature. 

This insight sparked the creation of QINST, my company dedicated to exploring how quantum computing can transform finance. Our mission is to design intelligent systems that empower better human decisions. I wanted to build something that would not only model financial outcomes faster, but also provide deeper insight into how markets behave and why they move the way they do. 

We piloted a hybrid AI–quantum platform that could analyze simultaneously, thousands of portfolio configurations. Within seconds, it produced optimized investment strategies that traditional models would have taken hours to compute – a 90x reduction in processing time. Watching that system in action felt like witnessing the future unfold in real time. It was not just about speed, it was about a new way of seeing patterns within complexity. 

Since then, we have collaborated with banks, insurers, and academic researchers to test real-world applications. The potential impact is enormous. From predicting systemic risks to designing more resilient financial networks, quantum computing could help build systems that are not only more efficient but also more sustainable and transparent. 

Yet, the more I explore this frontier, the more I understand that innovation is not purely technical. It is deeply human. The question is no longer what we can compute. But what we should compute. This ethical dimension is something that my time at the Asia School of Business instilled in me. The School’s philosophy of combining analytical rigor with moral purpose is the compass that shapes my work every day. I believe the next decade will redefine how finance operates. Quantum systems will not replace human intelligence; they will expand it.  

Leaders who understand both technology and humanity will have the power to responsibly guide this transformation. Today, my research continues at the intersection of AI, quantum computing, and environmental innovation. I am building the next generation of decision-support systems that will enable institutions to model complex environmental risks, optimize resource allocation across continents, and accelerate the transition to a resilient global economy – work that Yale University and leading enterprises have recognized as essential to America’s technological leadership. 

For me, this journey is not about chasing disruption for its own sake. It is about creating value with integrity. The quantum revolution will challenge our assumptions about risk, prediction, and control. But at its heart, it is also a reminder that uncertainty is not something to fear. It is the raw material that fuels innovation. 

And that, I believe, is where the future begins. 

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