This case study focuses on Anggun Snack Platz, a small and medium enterprise in the food and beverage sector. Its business is affected by broader factors such as the passing of Budget 2023, the implementation of the MADANI Economy framework, Budget 2024, the ringgit’s performance and tourism. Specific challenges include: (1) Malaysia’s heavy reliance on food imports and raw materials; (2) the rising costs of goods and services; (3) the high sensitivity of consumers to prices; (4) the growing presence of e- commerce and shifts in consumer behaviour; as well as (5) difficulties among industry actors in adapting to ongoing challenges. Anggun Snack Platz can leverage several potential opportunities, including: (1) pursuing government initiatives and incentives; (2) taking advantage of increased health consciousness among consumers; (3) a vibrant café and restaurant culture; (5) adopting international product quality standards; (6) developing convenience food; (7) creating an additional revenue stream by supplying essential ingredients; (8) making contemporary digital transformations; and (9) applying for halal certification.