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PHILIP JOHN WHITTAKER

Home » Faculty & Research » Adjunct Faculty » Philip John Whittaker

Adjunct Senior Lecturer

Area of Expertise:
Strategic Management, Leadership, Marketing and Commercial Management

Biography

Philip John Whittaker is a seasoned executive with over 25 years of diverse experience in corporate and entrepreneurial settings. He has an impressive track record in founding companies, launching successful ventures, and managing key business functions such as sales, marketing, and operations across multiple industries, including retail, leisure, hospitality, sports, entertainment, media, and financial services. His strategic acumen is further highlighted by his collaborations with government entities in Australia and South East Asia.

Philip’s extensive background in strategic management and leadership highlights his proficiency in developing and executing comprehensive business strategies and understanding the critical leadership skills required to navigate an increasingly complex and ever-changing business environment. With over two decades of experience in this area, he has effectively led and served in boards and senior management teams across diverse sectors in Malaysia and Australia, including government linked companies, listed and private companies, not for profits, SMEs, and startups.

In his most recent role as CEO of Sim Leisure Group Ltd, a Singapore-listed company headquartered in Kuala Lumpur, Philip’s leadership helped guide the company through a very dynamic and challenging period. His 3.5-year tenure also included roles as Commercial Director and Corporate Advisor. Prior to this, he dedicated over nine years at Themed Attractions Resorts & Hotels Sdn. Bhd., a subsidiary of Khazanah Nasional Berhad, in roles such as CEO Attractions, Chief Commercial Officer, and Chief Marketing Officer where we successfully launched and managed multiple leisure assets.

Before his tenure with Themed Attractions, Philip accumulated over a decade of experience in senior roles in marketing, operations, and management. He worked with global brands such as Village Roadshow Theme Parks, Goodwill Games, and Warner Bros. Entertainment, and various national sporting bodies in Australia. Additionally, Philip successfully founded and managed his own consulting, marketing, and PR agencies, collaborating with numerous companies across diverse industries.

His academic qualifications include a Master of Business, Graduate Diploma in Digital Business, Bachelor of Hotel Management and a Train the Trainer certificate. Additionally, he is recognized as a Fellow and Certified Practising Marketer (CPM) by the Australian Marketing Institute. His outstanding achievements have garnered prestigious accolades, including induction into the Sponsorship Australasia Awards Hall of Fame and being named Asia’s Best Marketer by CMO Asia 7th Edition in 2016. Philip has also conducted numerous lectures and tutoring across Australian and Malaysian universities.

Philip combines a deep appreciation for local cultures with a global business perspective. For the past 13 years, he has called Malaysia home, fully embracing its vibrant culture while maintaining a strategic outlook that spans across continents.

As a strategic management practitioner, Philip’s blend of extensive experience, strategic management skills, and leadership expertise positions him as a valuable asset to any organization seeking to be more effective with its leadership. His proven ability to drive business growth, develop and execute comprehensive strategies, and engage effectively with diverse stakeholders will be invaluable to any organisation looking to be more effective in achieving its strategic goals.