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Muhammad Sabri

Home » Faculty & Research » ASB Resident Faculty » Muhammad Sabri

Senior Lecturer

Area of Expertise:

Leadership training development, Mastercoach, Facilitating a challenging and diversified learning group


Sabri is Senior Lecturer at Asia School of Business. Sabri holds a Master’s Degree in English from Portland State University, USA and obtained his Certificate in Coaching from University of Malaya Centre for Continuing Education. As an accredited coach with the Canadian Coaching Council, Sabri has distinguished himself as a Mastercoach from close to two decades of honing his skills in leadership training in multiple industries which include pharmaceutical, manufacturing, plantation, automotive, oil & gas, FMCG, GLC and the public sector. Sabri’s forte includes Leadership & Learning industry design, development & delivery of leadership training courses.

Sabri has enjoyed an illustrious career with extensive stints in Corporate Communications, Media Relations, Project Management, Human Resource Management which includes Job Evaluation & Manpower Planning, Learning Intervention & Learning Assessment. A fast track performer, he rapidly catapulted into increasingly challenging & evolutionary roles in his vast career experience. He has spearheaded management excellence through continuous education & mind set change under the portfolio of Leadership Mindset Change.

He was instrumental in developing Petronas’ Global Leadership Learning Series, and a myriad of initiatives for the nation’s oil company, which included: Strategic Communications, Media Relations, Project Management and Human Resource Management. Apart from clients in the oil and gas industry, Sabri has also experience working with clients from FMCGs, GLCs and both the finance and public sector. Sabri is able to quickly contextualize his coaching discussions in a manner that most would find helpful and practical.

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