For business leaders in global organizations, nonmarket strategy is as important as market strategy. This goes beyond a business’ strategy and activities in the marketplace, and focuses on the political and social arenas.

In the World Bank’s Global Investment Competitiveness Report 2017/2018, a survey of 750 top executives found that political stability, security, and macroeconomic conditions are the top drivers of investment decisions.

This outranks factors such as market size, available labor force, infrastructure, and tax rates. Political and social unrest affects exchange rates, business plans, investment decisions, and holds many other economic implications for firms.

In Navigating Political Dynamics in International Business, leaders at all levels will gain the tools and knowledge to understand how political risks affect a firm – and how to navigate through them. You’ll learn about the (IA) 3 Framework for nonmarket strategy, developed by David Bach and David Allen, and apply it to social and political issues faced by your industry.

Drawing on classic case studies taught globally, combined with emerging world case studies from Asia, Latin America, and Africa developed uniquely for this course, and interactive discussions, this intense, accelerated course will equip participants with the essentials of nonmarket strategy.