Asia School of Business

Global Inquiry, Local Heart

The Asia School of Business recently marked a significant milestone in its international outreach by participating in the MAHEF Convention in Nairobi, Kenya. Representing Asia School of Business was Eizaz Azhar, Director of Growth and Expansion for the Micro-credentials Program, who shared insights into Asia School of Business’s mission, unique approach to business education, and growing global footprint.

With strong industry integration, diverse cohorts, and a focus on real-world problem solving, Asia School of Business is shaping talent ready to thrive in today’s interconnected global economy.

🎥 Watch the full interview below.

Originally published by Financial Fortune Media.

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 3 December 2025 – The Asia School of Business (ASB) today reaffirmed its position as a leading institution for AI-driven leadership in Asia by hosting the AI-Powered Leadership Conference, which convened global AI pioneers, CEOs, regional innovators, and policymakers to explore the future of leadership in an AI-powered world. The event was supported by the conference’s Strategic Partner, TRX City Sdn Bhd, the organisation driving the growth of Tun Razak Exchange (TRX), Malaysia’s International Financial Centre.

In his welcome address, YB Gobind Singh Deo, Minister of Digital, Malaysia, welcomed the gathering of leaders who recognise the importance of Artificial Intelligence (AI) which will drive the next phase of Malaysia’s and the region’s economic growth.

“Leadership in the new age of intelligence demands trust and transparency to drive growth and return on investment. Beyond managing teams, leaders must understand AI’s ethical implications for jobs and equity, proactively anticipating risks like algorithmic bias and cybersecurity. Corporate leaders must adopt human-centred AI principles, ensuring technology serves people first by augmenting human judgment and enhancing the human touch, rather than dictating or eroding it,” he said, adding that leaders must invest in people as seriously as they invest in technology.

The opening keynote was delivered by Professor De Kai, a globally recognised AI pioneer and author of critically-acclaimed MIT Press book, Raising AI, appearing for the first time in Malaysia. Renowned for building the web’s first language translator and developing the language models that later powered Microsoft, Yahoo, and Google Translate, he is one of only seventeen Founding Fellows of the Association for Computational Linguistics. With appointments at HKUST and Berkeley’s International Computer Science Institute and experience on Google’s AI ethics council, De Kai brings deep expertise at the intersection of AI, ethics, and society.

Professor De Kai shared, “Artificial Intelligence are not gods or slaves. They’re attention seeking children who want your approval. We are not parenting them but they are already influencing us unconsciously, and it will continue to influence us even more if we keep thinking of them as mechanical tools.”

His session set the stage for a series of sessions and interactive discussions around the theme of Leadership and Cybersecurity, that examined how AI is reshaping industries, workforce structures and organisational strategy. Other notable keynote speakers included Brian Wong, former Alibaba executive, entrepreneur, investor, and author known for his work on globalisation strategy and AI-enabled organisational design; and Professor Hiroshi Ishiguro, globally renowned for his groundbreaking research in interactive robotics, avatar science, and human–AI interaction.

The conference also featured ASB faculty experts Professor Ong Shien Jin and Professor David Asirvatham, who provided insights into AI-driven decision-making, leadership dynamics, and organisational transformation. Participants explored next-generation AI models, leadership, cybersecurity, responsible adoption, human-centred leadership and long-term competitiveness.

“As intelligent systems become central to national strategy, corporate competitiveness, and cross-border collaboration, leaders today must pair technical literacy with sound judgement and ethical clarity. This is why ASB is proud to host this conference: to ensure our region’s decision-makers are equipped to navigate AI’s sweeping impact across economies and societies. ASB has invested deeply in these capabilities through our Micro-Credential in AI for Business Leaders, our Certified AI Leader and Certified AI Practitioner executive education programs, and an expanding suite of AI-integrated offerings across our learning pathways. Our goal is straightforward ‒ to help organisations lead AI-driven transformation with confidence, accountability, and long-term competitiveness.” said Joe Cherian, CEO, President, Dean and Distinguished Professor of the Asia School of Business.

TRX City Sdn Bhd, the strategic partner of the conference, highlighted the importance of AI-ready leadership as a critical foundation for a thriving financial ecosystem. Dato’ Sr Azmar Talib, CEO of TRX City said, “AI is reshaping global finance and Malaysia must stay ahead of the curve. At TRX, we see AI-ready leadership as a fundamental driver of competitiveness. Our partnership with ASB reflects our commitment to building an international financial centre that attracts top talent, accelerates innovation and strengthens Malaysia’s position in the region. TRX is proud to support that momentum.”

The conference also included exhibitors, including ThakralOne, iFLYTEK, Biline, Beyond Insights, Symprio, and Galactic Network and Vetece Holdings. PIKOM, the National Tech Association of Malaysia, also participated as a supporting partner as part of broader efforts to strengthen Malaysia’s digital economy and innovation landscape.

Originally published by The Sun.

KUALA LUMPUR, 2 Dis (Bernama) — Kerajaan bertanggungjawab untuk mewujudkan ekosistem yang membolehkan pihak industri berinovasi dan berkembang maju dalam era digital, kata Menteri Digital Gobind Singh Deo.

Beliau berkata walaupun kerajaan mengiktiraf kepentingan teknologi, tetapi ia sedar bahawa industri memerlukan blok binaan dan peralatan untuk membolehkan penggunaan dan pembangunan teknologi. 

“Ianya penting kerana kita sentiasa bercakap mengenai membina ekosistem yang akan memberi manfaat dan memperkasakan industri.

“Akhirnya, kita bercakap mengenai cara untuk memperkasakan industri agar mereka boleh memanfaatkan ekosistem ini yang kita bina untuk menyampaikan teknologi yang kita perlukan agar kita dapat melihat penyelesaian kepada masalah masa lepas, yang boleh diselesaikan oleh teknologi hari ini,” katanya ketika berucap pada Persidangan Kepimpinan Kecerdasan Buatan (AI) di sini hari ini. 

Oleh itu, Gobind berkata Kementerian Digital ditubuhkan untuk membangunkan strategi bagi bidang utama seperti infrastruktur, keselamatan, kepercayaan dan bakat dalam segmen digital. 

Beliau berkata walaupun kerajaan akan menyokong pertumbuhan industri, ia masih memerlukan garis panduan dan cadangan daripada industri untuk membina ekosistem tersebut. 

“Saya hampir pasti jika kita semua bekerjasama, kita akan memastikan bahawa kita bukan sahaja membina ekosistem yang akan membantu setiap orang daripada kita, tetapi akhirnya kita juga memastikan tiada siapa yang akan ketinggalan dalam dunia baharu transformasi digital baharu yang kita semua sering bincangkan dengan penuh keterujaan,” katanya. 

Persidangan anjuran Asia School of Business itu menghimpunkan perintis AI global, pemain industri, inovator serantau, dan penggubal dasar untuk meneroka masa depan kepimpinan dalam dunia yang dikuasakan AI. 

Sementara itu, Presiden dan Ketua Pegawai Eksekutif Asia School of Business Professor Joseph Cherian dalam satu kenyataan hari ini berkata persidangan itu bertujuan memastikan pembuat keputusan di rantau ini berkemampuan untuk melayari kesan AI yang meluas merentasi ekonomi dan masyarakat. 

Originally published by Bernama.

The Asia School of Business (ASB) hosted the AI-Powered Leadership Conference in Kuala Lumpur, bringing together global AI experts, CEOs, regional innovators and policymakers to discuss the impact of artificial intelligence on leadership and organisational strategy.

The conference, held with strategic support from TRX City Sdn Bhd, highlighted the growing importance of AI-ready leadership for economic growth in Malaysia and the wider Southeast Asian region.

In his welcome address, Minister of Digital, YB Gobind Singh Deo, said, “Leadership in the new age of intelligence demands trust and transparency to drive growth and return on investment. Beyond managing teams, leaders must understand AI’s ethical implications for jobs and equity, proactively anticipating risks like algorithmic bias and cybersecurity. Corporate leaders must adopt human-centred AI principles, ensuring technology serves people first by augmenting human judgment and enhancing the human touch.”

Keynote speakers included Professor De Kai, a pioneer in AI language models and member of Google’s AI ethics council, who noted, “Artificial Intelligence are not gods or slaves. They’re attention seeking children who want your approval. We are not parenting them but they are already influencing us unconsciously and it will continue to influence us even more if we keep thinking of them as mechanical tools.”

Other speakers included former Alibaba executive Brian Wong and Professor Hiroshi Ishiguro, known for his research in interactive robotics and human–AI interaction. ASB faculty, including Professor Ong Shien Jin and Professor David Asirvatham, provided insights into AI-driven decision-making, leadership dynamics and organisational transformation.

Joe Cherian, CEO and Dean of ASB, said the conference aims to equip leaders with the knowledge and ethical framework to navigate AI’s growing influence across industries and societies. ASB has invested in programmes such as the Micro-Credential in AI for Business Leaders and Certified AI Leader courses to support AI-driven organisational transformation.

TRX City Sdn Bhd also emphasised the role of AI-ready leadership in strengthening Malaysia’s financial ecosystem. Dato’ Sr Azmar Talib, CEO of TRX City, said, “AI is reshaping global finance and Malaysia must stay ahead of the curve. Our partnership with ASB reflects our commitment to building an international financial centre that attracts top talent, accelerates innovation and strengthens Malaysia’s position in the region.”

The conference featured technology exhibitors including ThakralOne, iFLYTEK, Biline, Beyond Insights, Symprio, Galactic Network and Vetece Holdings, alongside support from PIKOM, Malaysia’s National Tech Association, as part of efforts to boost the nation’s digital economy and innovation landscape.

Originally published by Business Today.

The Asia School of Business (ASB) is set to host its inaugural AI-Powered Leadership Conference, a landmark one-day event aimed at exploring the future of leadership in an increasingly AI-driven world. Bringing together a distinguished lineup of global AI pioneers, CEOs, innovators, and policymakers, the conference promises to offer deep insights into how organisations can lead responsibly and competitively amid rapid technological transformation. Supported by strategic partner TRX City Sdn Bhd, the master developer of the International Financial Centre Tun Razak Exchange (TRX), the event will examine the impact of AI on industries, talent management, and strategic decision-making. The conference will be graced by YB Gobind Singh, Malaysia’s Minister of Digital, and will feature keynote sessions from internationally acclaimed experts, including Professor Sanjay Sarma, MIT Professor and Eminent Visiting Professor at ASB known for his pioneering work in technology; Professor De Kai, a leader in AI and language technologies; Brian A. Wong, former Alibaba executive and author of The Tao of Alibaba; and Professor Hiroshi Ishiguro, renowned for his groundbreaking contributions to interactive robotics and human-robot collaboration. ASB faculty members Professor Ong Shien Jin and Professor David Asirvatham will also present on organisational readiness and decision-making in the AI era. Attendees can look forward to interactive discussions, leadership-focused dialogues, and curated showcases highlighting emerging AI applications. The conference will revolve around three core themes: AI-driven leadershipcybersecurity in the age of AI, and responsible, human-centered adoption of AI. More information on registration and the agenda can be found at ASB’s official website.

Originally published by Malaysian Updates

Sporting careers can fulfil fantasies and broaden horizons. Jeffrey Ong Kuan Seng did not just live the dream; his biography might be called the Ballad of East and West. Like Rudyard Kipling, one of Malaysia’s most celebrated swimmers knows that “the twain” can not only meet, but also enjoy the best of both worlds.

“With a dad from Penang and a mum from England,” he says, “I always aimed to have the best of East and West. And it’s not East versus West, it’s about balance, and I think I’ve achieved a good balance.” The way he’s kept his equilibrium, he’s the living embodiment – both in and out of the water.

GROWING UP IN PENANG
Maintaining equilibrium is a crucial part of swimming, which is a tough gig. Distance swimming is even tougher, and he did it the hard way. At 13, he went to an overseas boarding school; university was on yet another continent. But his horizon was already after all – didn’t matter because his intrepid future mum “took the leap,” as he puts it, into what was then a backward, third world country – and stayed.” They duly married, and by the time Jeffrey, the third of four children, was born in 1972, the family was ensconced on Penang Island, and so he began an idyllic childhood. “My dad was a swimmer,” he says, “as were my older siblings, Steven and Katerina. They used to go to the Chinese Swimming Club in Tanjung Bungah, and I would tag along. “By 11, I knew I had talent, and “Rina”, who won medals at the SEA Games and was Sportswoman of the Year in 1980, was my inspiration. The swimming coach, Lin Boon Lee, was a legend and helped me build the foundation for swimming success. “I went to Wellesley Primary and had one year at St Xavier’s Institution. Growing up in Penang then was amazing. It was all very harmonious. I had Malay, Indian, Chinese and broad, his balance worthy of a tightrope walker.

Read more on The Expat.

The video features Distinguished Professor Joe Cherion, CEO, President and Dean of Asia School of Business in Malaysia, discussing Asia School of Business’s mission, its Asia-focused approach, and Vietnam’s role in Asia’s education landscape. Cherion’s visit to Ho Chi Minh City for the MIT Southeast Asia Advisory Council meeting highlights Asia School of Business’s collaboration with MIT Sloan and the Central Bank of Malaysia, its Asian-centric curriculum, and the central banking program. He explains why Vietnam matters, Asia School of Business’s experiential, action-learning approach, and hybrid delivery, and how Southeast Asia can serve as a neutral platform for global collaboration while addressing talent mobility and development.

Summary by AI.

Originally published by BNC Now.

At IGEM2025 and the Kuala Lumpur Sustainable Summit (KLSS), Dr. Renato Lima de Oliveira, Associate Professor at Asia School of Business, shares expert insights on Malaysia’s path to net zero by 2050. He discusses the synergy between policy and innovation, the role of industry players, and the importance of regulatory frameworks in scaling green technologies. Highlighting the National Energy Transition Roadmap (NETR), Dr. Oliveira calls for more ambitious action and emphasizes Malaysia’s potential to lead in ASEAN’s energy transition.
 
Watch here.
Originally published by Bernama.

(Oct 8): Malaysia’s steel industry has faced both economic and environmental challenges in recent years, with rapidly increasing greenhouse gas (GHG) emissions and rising overcapacity. The Steel Industry Roadmap 2035 (SIR), launched on Sept 29,  aims to address both of these challenges.

The SIR contains a range of novel policy ideas, including a push for green steel standards and a green steel public procurement mandate, the creation of a “carbon competitiveness fund” financed through carbon taxes, a pledge to prohibit construction of new blast furnaces, and various other initiatives to encourage high value-added steel production in Malaysia. These are all important measures and in line with the broader aspiration of the Malaysian government to achieve net zero GHG emissions by 2050.

The way in which the SIR and other “roadmaps” are presented, suggests that there is clarity of where we are today (the starting line), the end goal (the destination), and how to get there (the instruments and execution timeline). It is therefore important to ask what data and assumptions back documents like the SIR, and if the proposed strategies are credible — and likely to be implemented.

Conflicting evidence

The report follows a typical strategy consulting framework, and is relatively light on real data, details, and specifics: there are no appendices to support claims, nor a reference list. This is not an issue of the SIR alone, but also found in other roadmaps, blueprints and masterplans, commonly written with the help of international strategy consultants.

The one-page methodology chapter of the SIR states that various government departments and industry groups were consulted, and that unnamed “research, white papers and economic studies” were reviewed. Table 4-1 names four specific sources, which are presumably considered to be the most authoritative by the authors. They include the Foresight Study on the Iron and Steel Industry and the 2024 report from the Independent Committee on the Iron and Steel Industry.

However, none of these reports is publicly available, so the public (including academics) cannot know on which facts and deliberations the SIR is based.

This lack of transparency matters, because some of the data in the SIR raises questions. For example, the SIR states that steel production capacity utilisation in Malaysia is 69.9%, whereas industry sources note a far lower utilisation rate of 39.1%.

In terms of renewable energy (RE) use, the SIR uses figures from the National Energy Transition Roadmap (NETR), citing 31% RE for 2026, 40% by 2035 and 70% by 2050.

However, the NETR figures refer to installed capacity, not to actual generation. As Malaysia’s growth in RE is expected to come primarily from solar energy, 70% RE capacity will only lead to 22% RE generation.

Without the necessary RE, it is not possible to produce low-emissions steel, and 22% RE is clearly insufficient to meet the demand of the sector and the whole economy under a net zero target.

The SIR also notes a 45% reduction in emission intensity by 2030. However, this goal does not appear to refer to the steel industry at all. It likely refers to Malaysia’s national GHG emission reduction target. This target is based on a 2005 baseline, a period when emissions from Malaysia’s steel industry were still very low. The inclusion of such figures is confusing at best.

Carbon pricing as a critical policy instrument

Carbon pricing is an integral part of any decarbonisation strategy. By pricing emissions, steel producers can make a business case for producing low-carbon steel, thus unlocking private-sector investment.

Although carbon pricing was again announced in Budget 2025, the SIR states that carbon pricing will be introduced as early as 2026…or as late as 2035. The SIR also makes no mention of how high the carbon price will be, nor about the size of the proposed “carbon competitiveness fund” for the steel industry.

Our own research suggests that a carbon price of around RM200 per ton can lead to meaningful shifts towards low-carbon steel production. Such a tax could raise RM3 billion in annual revenue.

For investors, clarity about the timeline and quantum of carbon pricing are critically important when deciding to invest in low-carbon steel production, as are the availability of upstream inputs like RE and green hydrogen. The SIR appears to provide no clarity on these points. Thus, while the roadmap provides a direction of travel, its limited transparency makes it difficult to discern if the starting line has been correctly identified.

Credible execution

The SIR contains many positive and genuinely exciting proposals about transforming the steel sector. To realise the full potential described in the document, it needs to be followed by a credible execution strategy. Despite being described as a “national contract”, roadmaps, blueprints and masterplans like the SIR or NETR, are essentially a wish list. Their real impact lies in deploying policy instruments to align investment decisions made in the present (and in the immediate future) with the stated goals.

At this point, there are no references to specific budget allocation to fund the transition. Timelines are vague. There are no projections of future GHG emissions, or RE and green hydrogen demand. Regulatory agencies will be reformed to increase their effectiveness, but it is unclear from the document how this will be done. There is no framework to monitor the implementation of the roadmap and guarantee its execution (and revisions based on new data) across multiple years (and governments), as required for an industry of long-term investments like steel. Without such information and openness, investors will likely stay on the sidelines. The SIR introduces innovative ideas that could serve as a model for decarbonising Malaysia’s heavy industry, which makes it all the more important that it be underpinned by transparent data, robust assumptions, and clear strategies for full implementation.

Pieter E Stek is a senior lecturer and Renato Lima-de-Oliveira an associate professor at the Asia School of Business in Kuala Lumpur. They are also the authors of a recent Institute for Democracy and Economic Affairs (IDEAS) policy brief: Carbon Pricing for the Malaysian Steel Industry: Incentivising Sustainable Growth.

Originally published by The Edge.