According to research firm Markets and Markets, the global big data market “could become as large as $273.4 billion by 2026.” With everything from real-time navigation and battery efficiency to creating hit TV shows now informed by data – not to mention its central role in catalyzing the transformative power of Generative AI systems – understanding the true value and potential of data is essential. As a primer to this brave new world, Asia School of Business has created an informative and, well, data-packed paper to provide leaders with A Brief on Data and AI.