Micro-Credential in Managerial Economics

Economic Tools to Drive Business Success

October 17, 2026

Program Start Date

2 Credits

Course Credits

RM10,000*

Fee

STF Claimable

Funding Option

Overview

This course aims to provide a working knowledge of the analytical tools that bear most directly on the economic decisions firms must regularly make.

Microeconomic theory offers a framework for understanding and analyzing the behavior of individuals and firms in a variety of economic settings. We begin with an overview of the theory of supply and demand that underpin the competitive model. The competitive model serves as a benchmark for evaluating other market structures. Understanding of demand is essential to many firm decisions including pricing, marketing, and product positioning, while the supply concepts offer a framework for thinking about firm costs and investment decisions.

Next, we turn to monopoly and oligopoly, market structures that are more commonly observed than the perfect competition benchmark. We further investigate the idea of market power in looking at strategic interactions with the tools of game theory.

Course Outline

Introduction to the course and Understanding Demand
Supply and Market Outcomes
Production and Cost Analysis
Competition and Market Power
Introduction to Game Theory with applications to Competitive Strategy

Outcomes That Drive Business Growth

This course will enable you to:

Evaluate
the fundamental concepts of demand and supply that are essential to many firm decisions.
Interpret
how firm behaves and what are the outcomes under different market structures.

Who should take the course?

Early-career professionals or mid-level managers who need to develop a strong foundation in economic thinking for decision-making.
Individuals aiming for roles in consulting, strategy, marketing, operations, finance, or general management, where understanding market forces, pricing, and competition is critical.

Requirements/Prerequisites

Participants are expected to view relevant videos before each live session, with reminders provided in advance.

Class Structure

Video Learning

Before the first live session and between sessions, students will watch short video lectures and complete brief homework assignments to strengthen their classroom learnings. Videos will be available starting October 5, 2026.

Live Sessions

The live sessions are held in hybrid format, beginning with a review of the video lecture and followed by a discussion of the case of the day.

Duration

Total 9 weeks (this includes time for learners to watch videos before the first live session)

See the dates here

First Live-session

Second Live-session

Third Live-session

Fourth Live-session

Fifth Live-session

First Live-session

Second Live-session

Third Live-session

Fourth Live-session

Fifth Live-session

Faculty

Abigail Tay

Associate Professor II of Economics

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