Asia School of Business

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Executive Education

A Journey of Rediscovery ft. Parvinjeet Kaur

My professional life commenced long before formal academic credentials. I built through experience. Yet as I guided entrepreneurs, I sensed that leadership must evolve with intention. Enrolling at The Asia School of Business was not a career tactic, but a deeply personal decision to lead differently.

That experience reframed my perspective. The faculty impressed not through titles, but through humility. They reminded me leadership is about serving others, not elevating oneself. The MIT Immersion offered me distance from routine and opened space to reflect on what success truly means. I discovered that curiosity, not certainty, becomes foundational to growth.

Communication proved to be a turning point. I had long battled stage fright, yet I learned that articulating ideas with clarity is a form of leadership. Through coaching and introspection, I developed a growth mindset that allowed me to balance parenthood, business and study.

Action Learning broadened my worldview. Working across ASEAN – from Vietnam’s industrial centres to Malaysia’s financial institutions – I witnessed leadership practices shaped by context and culture.

Today, as CEO of CAFIA and founder of Be Noor Capital, I carry forward The Asia School of Business’s values. Be Noor means Be the Light – a daily reminder that leadership is not about visibility, but about helping others see.