Asia School of Business

Global Inquiry, Local Heart

Motivations Matter: Predicting Entrepreneurship Education MOOC Course Completion with a Decision Tree Approach

Authors: Jia Wei Chin, Farhan Abdullah, Sharon Wah and Melati Nungsari

Uses survey and qualitative responses from 222 Malaysian young people to examine completion of an entrepreneurship MOOC. Decision-tree analysis finds that entrepreneurial intention alone does not predict completion; locus of control and socioeconomic factors are more informative. Completers also describe clearer enrolment goals.