We embarked on this project last year with the intention of creating a more positive digital experience for our audiences. We wanted a site that would be mobile responsive, that meet the highest standards of accessibility for our audiences around the world, and yet be “light” enough to function usefully in a world of highly variable levels of bandwidth and processing power.

Our new structured content provides easy and quick access to information on our school, everything from our unconventional and extraordinary faculty and students,  programs and application details, corporate collaboration and sponsorship opportunities, upcoming events and career opportunities with the intention of showing our audience the best of what ASB has to offer. We have also made a conscious decision to use more visuals in our content to make browsing easier.

We hope that we are able to achieve what we had set-out to do when we first started this project. We will continue to constantly fine tune and update our website with the latest information, news and blog entries to keep you updated on the latest at ASB. We hope, you’ll enjoy the new user experience. If you have any thoughts on the new website, we would love to hear from you.

Have fun exploring!
Yours truly,

Ee Siew Pek
Director of MBA & Admissions Marketing