Survey: How Customer-Centric Are Malaysian Brands?
ASB x Vase.ai Study on Customer Centricity in Malaysia 2021
Global Inquiry, Local Heart
- About
Established in 2015 in collaboration with MIT Sloan Management, our vision is to be a global knowledge hub, with regional insights from Asia and the emerging world.
- Faculty & Research
ASB’s research centers conduct impactful research in emerging markets, business strategies, technology, and sustainability. Together, they foster innovation in the business landscape.
- Academics
The ASB curriculum seamlessly integrates MIT Sloan’s rigor with the strategic insights of Asia. With MIT Sloan Immersion and Industry Treks, it immerses future leaders in a diverse range of industries.
- Agile Continuous Education
Learning doesn’t stop with a degree. Explore flexible opportunities to grow your knowledge, sharpen your skills, and advance your career. From MBA Launchpad to micro-credentials, ASB offers pathways to support your professional growth. - Corporate
ASB excels through dynamic collaborations, addressing business challenges with innovation, built on robust partnerships.
Global Inquiry, Local Heart
Category: Thought Leadership
Why Business Must Understand the Political Landscape in Frontier Markets to Succeed
For business leaders, it could take something as simple as
What MBAs Need to Know About Product Management and Tech Jobs in Asia
AI (Artificial Intelligence), ML (Machine Learning) and PM (Product Management)
Big Tech Offers Promise but Also Poses Risks for the Financial Sector
Digital transformation is changing how and by whom financial services
How This ASB Entrepreneur Is Building a D2C Beauty Brand Out of Asia
As part of ASB’s MBA Action Learning Curriculum and Entrepreneurship
How to Land a Role in North Asia: Growth Hack Your Job Search During COVID-19
What will the international job market look like in 2021?
Redefining Leadership in the COVID-19 Era
The dawn of the new decade has seen change on
Freedom within the Framework: The Competitive Advantage in a Changing World
Are freedom and discipline at odds with each other? In
Marketing in a Post-Pandemic World: Brand Transformation in the Digital Age
Building brand-customer relationships and driving brand transformation in the wake
Best Business Practices for COVID-19
What should businesses and employees do when someone at work