Asia School of Business

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Opportunities in the crisis

IT took Amira Ahmad, 27, more than two years after graduation to get a job in the marketing and sales department of a resort hotel. Her dream was to work her way up to general manager. Then the Covid-19 pandemic hit. It took her less than two months to lose her job. Undeterred, Amira decided to improve her technology skills while looking for a new job.

“I think with my business management degree, having some tech skills like data analytics or cloud computing will only enhance my marketability,” she said. The government’s new initiative to help Malaysians reskill under the Penjana economic package is just what she needs, Amira said.

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This article was originally published on The Star