This case study examines Cambodia’s garment, footwear, and travel goods (GFT) sector. While GFT Is a crucial economic pillar in Cambodia, it faces increasing challenges to its growth and sustainability. Its initial success, driven by preferential trade agreements and low wages, has created structural vulnerabilities, including rising labor costs, potential tariff increases, dependence on imported materials, forced labor risks, and significant ESG concerns. Despite these obstacles, opportunities exist in customer diversification, automation, and transitioning to higher-value production models.