Webinar: Marketing For A New Normal

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No firm can really predict what the New Normal will be, but it can be among the firsts to find out what that new reality looks like. In this webinar, we will discuss the new ways to get market feedback as fast as possible allowing us to explore New Normal for business and their customers. The goal of our webinar is to stimulate thoughts and offer new perspectives to look at today’s marketing situation.

We have leaders in customer intelligence join us for this unique webinar: IPSOS and ADA. The panel will share their views on:

  1. Consumers staying at home: what is going on? What does the data tell us?
  2. Post-COVID when they come out of their homes: will there be a New Normal: yes or no?
  3. How should companies respond?


Online: ZOOM


3:00pm – 3:45pm on Wednesday, 29th April 2020


Arun Menon
Managing Director, IPSOS

Arun Menon began his career with Ipsos in Kuwait in 2007 where he had successfully grown the financial sector business for Ipsos MENA (Middle East North America).

He moved to Malaysia in 2014 as the Director of the Loyalty research specialist unit for Malaysia and while still in this role, he went on to pioneer the Public Affairs business in 2017.

Arun is currently the Managing Director for Ipsos in Malaysia since June 2018.

Jocelyn Pinto
Manager Data Strategy & Analytics ADA

Born out of management consulting, Jocelyn’s portfolio includes outlining enterprise-wide data strategy roadmaps and data monetization strategies, as well as implementing digital transformation initiatives for diverse clients such as telcos, P&U, financial institutions and retailers. In ADA, she creatively leverages on the company’s data assets and first-party data to deliver business value to her clients. Of most recent, she is part of a special taskforce to develop an analytics platform to help the government of Malaysia combat the COVID-19 pandemic.


Prof Willem Smit
Assistant Professor of Marketing

Willem Smit is Assistant Professor of Marketing at the Asia School of Business and International Faculty Fellow at MIT. His expertise is on marketing strategy; his scholarly work has been around the theme of “Marketing Strategy Heuristics in search of superior performance”, in particularly on the newly revolutionized and digitized decision environments for marketers.

After earning his PhD from the Rotterdam School of Management, Erasmus University, Willem became a research fellow at IMD, where he also designed and delivered executive development programs for multinational companies in the telecom, pharmaceutical and consumer-packaged goods industries. Before joining ASB, Willem has taught at various schools in the Asia-Pacific region: NUS National University of Singapore, SMU Singapore Management University, TongJi University, Hult Shanghai, and MIT affiliate Malaysia Institute for Supply Chain Innovation.