Arun Pereira

Professor of Practice, Asia School of Business
International Faculty Fellow at MIT

Area of Expertise:

Pedagogy and Learning; Marketing

Arun Pereira is Professor of Practice at the Asia School of Business and an International Faculty Fellow at MIT-Sloan. Previously he was External Faculty at McKinsey & Co, as well as Clinical Faculty at the Indian School of Business (ISB), Hyderabad, India and Executive Director of ISB’s Centre for Teaching, Learning, and Case Development. He is also Emeritus Faculty, Saint Louis University, St. Louis, Missouri, USA, where he spent 18 years in various faculty positions. Further, he is AACSB’s Global Facilitator for Assurance of Learning since 2012, and teaches in the International Teachers Programme (at London Business School, forthcoming in 2019 and 2020; and previously in IAE-Aix Marseille, France in 2017 and 2018, and in CEIBS, Shanghai and Beijing in 2015 and 2016).

Professor Pereira has over 30 years teaching and consulting experience in the US, Europe, and Asia. He has won multiple teaching awards in Executive MBA, and MBA programs including being voted the Outstanding Professor (twice) by executives of the Executive MBA program at the Boeing Institute of International Business, St. Louis University, USA and voted ISB’s Professor of the Year (twice) by the MBA students at ISB, India. His research in the area of marketing has appeared in various journals including Journal of the Academy of Marketing Science, International Journal of Management Science (OMEGA), International Journal of Research in Marketing, Journal of Business Research, Journal of Product and Brand Management, Psychology and Marketing, Journal of Retailing, Industrial Marketing Management, and Journal of Business Ethics; his research in teaching and learning has appeared in various journals including the Learning Organization and International Journal of Training and Development.

  • Chatterjee, A., Arun Pereira, and B. Sarkar (2018), “Impact of Individual Perception of Organizational Culture on Learning Transfer Environment,” International Journal of Training and Development; 22-1; (January).
  • Chatterjee, A., Arun Pereira, and R. Bates (2018), “Learning Transfer System Inventory (LTSI) and Knowledge Creation in Organizations,” The Learning Organization: The International Journal of Critical Studies in Organizational Learning; Vol. 25; No. 5.
  • Zhou, X., Arun Pereira, and M. Arnold (2010), “Chinese Consumer Decision-Making,” Journal of Business Research 63, (1) (45-51).
  • Singh, Nitish, D. Baack, Arun Pereira, and D. Baack (2008), “Culturally Customizing Websites for U.S. Hispanic Online Consumers: An Application of Levels of Acculturation Differences,” Journal of Advertising Research (June).
  • Hsu and Arun Pereira (2008), “Internationalization and Performance: The Moderating Effects of Organizational Learning,” OMEGA: International Journal of Management Science Volume 36, Issue 2, (April) (188-205).
  • Pereira, Arun, C. Hsu, and S. Kundu (2005), “Country-of-Origin Image: Measurement and Cross-National Testing,” Journal of Business Research (January) Vol.58. Issue 1 (103-106).
  • Singh, Nitish, Arun Pereira, and Ik-Whan Kwon (2003), “Cross-Cultural Consumer Socialization,” Psychology and Marketing (October) Vol.10.
  • Pereira, Arun, C. Hsu, and S. Kundu (2002), “A Cross-Cultural Analysis of Ethnocentrism: The Case of India, China, and Taiwan,” Journal of International Consumer Marketing, Vol.15, No.1, 77-90.
  • Chen, Hwei-Chung and Arun Pereira (1999), “Product Entry in International Markets: The Effect of Country-of-Origin on First-Mover Advantage,” Journal of Product and Brand Management, Vol.8, No.3, 218-231.
  • Pereira, Arun and V. Kumar (1997), “Assessing the Competitive Impact of Type, Timing, Frequency, and Magnitude of Retail Promotions,” Journal of Business Research, Vol.40, 1-13.
  • Nowak, Linda, Paul Boughton, and Arun Pereira, (1997), “Supplier-Client Relationships in the Marketing Research Industry: The Impact of Partnering on Performance,” Industrial Marketing Management, November.
  • Pereira, Arun (1996), “Measuring Childrens’ Attitudes Toward Television Commercials: Assessing the Internal Consistency of Scale in Latvia,” Journal of Euromarketing, Vol.5 (2) 7-17.
  • Kumar, V. and Arun Pereira (1995), “Exploring the Variation in Short-Term Sales Response to Retail Price Promotion,” Journal of the Academy of Marketing Science, 23, No.3, 155-169.
  • Zinkhan, George and Arun Pereira (1994), “An Overview of Marketing Strategy and Directions for Future Research,” International Journal of Research in Marketing, 11, 185-218.
  • Kumar, V., Arun Pereira, and Roger Kerin (1991), “An Empirical Assessment of Mergers and Acquisitions in Retailing,” Journal of Retailing, Vol.67, No.3, 321-328.
  • Miller, Janice, B. Stead, and Arun Pereira (1991), “Dependent Care and the Workplace: An Analysis of Management and Employee Perceptions,” Journal of Business Ethics, Fall, (10) 863-869.

Conference Proceedings

  • Chatterjee, A., A. Pereira, and S. Bijan (2018), “Knowledge Management and Organization Culture: An Empirical Validation,” Accepted for publication in the Proceedings of the 19th International Conference on Human Resource Development Research and Practice across Europe; Newcastle, UK, June 2018.
  • Chatterjee, A., A. Pereira, and S. Bijan (2017), “Impact of Balanced Organizational Culture on Organizational Efficiency,” Proceedings of the 18th International Conference on Human Resource Development Research and Practice across Europe (Volume 2; Editors: Eduardo Tomé Maria José Sousa and Sandra Costa); Lisbon, Portugal, June 2017.
  • Chatterjee, A., A. Pereira, A. Bose, and B. Reid (2016), “Validation of Learning Transfer System Inventory: A Study of Executive Training in India,” Proceedings of the 2016 Academy of Human Resource Development (AHRD) International Research Conference in the Americas, Jacksonville, FL, USA, February 18-20, 2016.
  • Pereira, Arun., and Shouvik Dhar (2014), “The Engaged Classroom: A Successful Lead User Innovation,” Proceedings of the Eighth International Technology, Education and Development Conference (INTED). Valencia, Spain, March 10-12, 2014
  • Pereira, Arun, Hsu, Chin-Chun and Kundu, Sumit (2001), “Country of Origin Image: A Cross Cultural Analysis,” Proceedings of the Eight Multicultural Conference, Honolulu, Hawaii, December 2001.
  • Lynn, M., Arun Pereira, and K. Kampshroeder (1998), “Consumer Behavior & Evolutionary Ecology,” Proceedings of the 1998 Annual Conference of the Association of Consumer Research, Montreal, Oct. 1998.
  • Pereira, Arun, (1996), “Consumer Attitudes Toward Advertising: Does Culture Matter?” Proceedings of the Academy of Marketing Science’s Multicultural Conference,” Virginia Beach, Oct. 1996.
  • Nowak, Linda and Arun Pereira, (1996), “The Impact of Culture on Ethical Business Decision-Making,” Proceedings of the Academy of Marketing Science’s Multicultural Conference, Virginia Beach, Oct. 1996.
  • Pereira, Arun and V. Kumar (1995), “Related Diversification Through Acquisition: An Analysis of Firms in Industrial, Service, and Consumer Markets,” Proceedings of the 13th Annual Conference of the Association of Management, August 1995, Vancouver B.C.
  • Pereira, Arun and Stephen W. Miller, (1995), “Assessing the Image of U.S. and Japanese Products Among Teenagers in Latvia,” Proceedings of the 1995 Association of International Business – Midwest Regional Meeting, March 1995, Chicago, IL.
  • Pereira, Arun (1994), “Modeling an Organization Decision Support System to Improve Retailers’ Decisions,” Proceedings of the Twenty-eighth Annual Hawaii International Conference on System Sciences, December/January, Maui, HI.
  • Kumar, V. and A. Pereira (1988), “Modeling Social marketing Products Using New Product Growth Models,” Proceedings of the AMA’s 1988 Winter Educator’s Conference, San Diego, CA.

Book Publications

The Culturally Customized Web Site
(Singh N., and Pereira, A; Butterworth Heinemann 2005; Routledge 2011)

  • Bhagwati Products Limited—Making in India for Micromax.
    Mehta, S., Pereira, A. (2016); ISB/Harvard Publishing, USA.
  • GOQii (A): Envisioning a New Fitness Future.
    Mehrotra, S., Pereira, A. (2016); ISB/Harvard Publishing, USA.
  • GOQii (B): Envisioning a New Fitness Future.
    Mehrotra, S., Pereira, A. (2016); ISB/Harvard Publishing, USA.
  • Reinventing Officer’s Choice Whisky: Spoiled for Choice.
    Ghoshal, T., Shah, G., Pereira, A., (2016); ISB/Harvard Publishing, USA.
  • Mahindra First Choice Services: Creating a Value Proposition
    Das, R., Shrivastava, A., Pereira, A. (2015); Ivey Publishing, Canada.
  • Manjushree Technopak
    Mehrotra, S., Pereira, A. (2014); Ivey Publishing, Canada.
  • Enterall Infosec Solutions: Growing an Ethical Hacking Business
    Verma, V., Pathak, A., Bathini, D., Pereira A., (2014); Ivey Publishing, Canada.
  • Can the Bunny Hop? Brand Extensions at Nutrine Confectionary Company: Perceptual Mapping Analysis.
    Pereira, A., A. Patro, G. Lilien (2012); Marketing Engineering Cases: Decision Pro Inc. USA.
  • The Flip Side of Segmentation: Cluster Analysis and Discriminant Analysis.
    Pereira, A., A. Patro, G. Lilien (2012); Marketing Engineering Cases: Decision Pro Inc. USA.
  • “Knowledge Management and Organization Culture: An Empirical Validation,” presented at the University Forum for Human Resource Development Annual Conference 2018; Newcastle, UK, June 6-8, 2018.
  • “A Holistic Framework for Eclectic Design in Organizational Learning and Development,” presented at the 2017 Academy of Human Resource Development (AHRD) (Asia) Conference, Ahmedabad, India, November 8-10, 2017.
  • “Impact of Balanced Organizational Culture on Organizational Efficiency” presented at 18th UFHRD International Conference on Human Resource Development Research, Lisbon, Portugal, June 7-9, 2017.
  • “A Theoretical Understanding of the Relationship between Learning Transfer and Knowledge Creation in Organizations,” Presented at the 17th UFHRD International Conference on Human Resource Development Research, Manchester, UK, June 8-10, 2016.
  • “The Impact of Organizational Culture on Learning Transfer,” Presented at the Academy of Human Resource Development (AHRD) International Research Conference in the Americas, Jacksonville, FL, USA, February 18-20, 2016.
  • “Validation of Learning Transfer System Inventory: A Study of Executive Training in India,” presented at the Academy of Human Resource Development (AHRD) International Research Conference in the Americas, Jacksonville, FL, USA, February 18-20, 2016.
  • “Consumer Attitudes Toward Advertising: Regional Differences in China” presented at the 2007 Society for Marketing Advances (SMA) Conference, San Antonio, TX, November 2007.
  • “Culturally Customizing Websites for Hispanic-American Consumers: An Application of Levels of Acculturation Differences” presented at the 2007 Academy of International Business (AIB) Annual Conference, Indianapolis, IA, June 2007.
  • “Cross-Cultural Consumer Socialization: An Exploratory Study of Socialization Influences Across Three Ethnic Groups,” presented at the 2003 American Marketing Association’s Winter Educators’ Conference, Orlando, FL, February 2003.
  • “Country-of-Origin Image: Measurement and Cross-National Testing” presented at the Academy of Marketing Science’s Annual Multicultural Conference, Honolulu, Hawaii December 2001.
  • “The Effect of Country-of-Origin on First-Mover Advantage” presented at the 1998 AMA Winter Educators’ Conference, Austin, Texas, February 1998.
  • “Consumer Attitudes Toward Advertising: Does Culture Matter?” presented at the Academy of Marketing Science’s Annual Multicultural Conference, Virginia Beach, October 1996.
  • “The Impact of Culture on Ethical Business Decision-Making,” presented at the Academy of Marketing Science’s 1996 Multicultural Conference, Virginia Beach, October 1996.
  • “Related Diversification Through Acquisition: An Analysis of Firms in Industrial, Service, and Consumer Markets,” presented at the Thirteenth Annual Conference of the Association of Management, Vancouver, British Columbia, August 1995.
  • “Assessing the Image of U.S. and Japanese Products Among Teenagers in Latvia,” presented at the 1995 Association of International Business – Midwest Regional Meeting, Chicago, March 1995.
  • “Modeling an Organization Decision Support System to Improve Retailers’ Decisions,” presented at the 1995 Twenty-eighth Annual Hawaii International Conference on System Sciences, Maui, HI, December/January 1995.
  • “An Ecological Approach to Modeling Competitive Effects of Retail Promotions,” presented at The Institute of Management Science/Marketing Science Conference at Wilmington, DE, 1991.
  • “The Effect of Retailer Decisions on Type, Timing, Frequency, and Magnitude of Promotions on Brands’ Sales Performance,” presented at the Institute of Management Science/Marketing Science Conference, at the University of Illinois, Urbana-Champaign, IL, March 1990.
  • “Modeling the Impact of Competitive Reaction on the Effect of Promotions: Empirical Results,” presented at the Operations Research Society of America/The Institute of Management Science Conference, New York, NY, October 1989.
  • “A Model to Analyze the Effect of Competitive Reaction in Retail Promotions,” presented at The Institute of Management Science/Marketing Science Conference at Duke University, Durham, NC, March 1989.
  • “Early Warning Indicators of Acquisition Activities,” presented at the Operations Research Society of America/The Institute of Management Science Conference, Denver, CO, October 1988.
  • “Modeling Social Marketing Products Using New Product Growth Models, presented at the American Marketing Association’s 1988 Winter Educators’ Conference, San Diego, CA, February 1988.
  • International Marketing Research (years taught: 2002-2007); Boeing Institute of International Business; Saint Louis University, St. Louis, USA.
  • Marketing for Entrepreneurs (years taught: 2010-2013); Goldman Sachs 10000 Women Program, Indian School of Business, Hyderabad, India.
  • The Methods of Master Teachers (years taught: 2013-2016); The Master Teacher Programme, Indian School of Business, Hyderabad, India.
  • Building Excellence in Institutions of Higher Learning (years taught: 2014-2016); Indian School of Business, Hyderabad, India.
  • Assurance of Learning (years taught: 2012-present); AACSB seminars for faculty, deans and directors of B-Schools.