Already home to 200 million digitized consumers, ASEAN’s booming digital economy is expected to triple within just 7 years into a USD 240 Billion industry. Despite this tremendous growth, research shows that less than 5% of top ASEAN home-grown brands have seized this international digital opportunity. Delivered jointly with Dentsu Aegis iProspect and Google, this course will enable participants to capitalize on ASEAN’s digital growth by leveraging on the newest technologies such as mobile, cloud computing, and artificial intelligence. In an MBA-Exec Ed hybrid, this course will bring together MBA students, companies, and professionals in delivering impact through a unique “Action Learning Outside-In” model in the classroom.
As a participant in this program, you will acquire the tools to:
- Analyze the digital customer journey and develop target market personas
- Construct a content-based strategy and improve SEO performance
- Optimize the paid search strategy
- Develop a social media listening and engagement strategy, together with CRM and email strategy
- Rethink your approach to digital marketing campaigning
Who Should Attend?
Middle-to senior-level managers responsible for marketing, business development, digital transformation, internationalization, and market entry, representing a wide range of consumer and business-to-business industries. The marketing specialists aim to build their Digital Marketing Capabilities for their teams.
“The course covers the important and valuable digital marketing topics, it is very helpful for marketers to learn and determine which are the key areas to focus on.”John Lim
“Great guidance from the ASB students, very insightful & experienced! Good solid pace with quick steps & small wins compiling to a large final win!”Martijn Langhout