Communications in Central Banking (Nov 27 – 29, 2024)
Communications in Central Banking (Nov 27 – 29, 2024)
Nov 27 - 29, 2024
Date
9:00am – 3:00pm
Time
RM14,500
(approximately USD 3,350*)
*excludes Sales & Service Tax (8%), travel & accommodation
In-person program
Format
- Explore the essentials of central bank communication, delving into the factors that makes a central bank’s communication effective.
- Engage in hands-on group activities and practical exercises applying central bank communication theoretical concepts, principles, and strategies in simulation designed to mimic real-world scenarios.
- Simulate a press conference where participants will collaborate with each other and assume the role of a central bank tasked with addressing a communication crisis with the guidance of the facilitators.
- Central bankers from all specialisations within central banks, including:
- communications
- monetary policy
- financial stability
- financial intelligence supervision
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- Central bank officials who have just embarked or are preparing to move into leadership roles within the central banks
- Central banking executives who interact with diverse stakeholders such as:
- economists
- financial market participants
- politicians
- media; and
- the general public.
Shasha Kartini Ridzam
Faculty Profile
Shasha Kartini Ridzam currently leads the Strategic Communications department in Bank Negara Malaysia. Before assuming this role, she was AirAsia’s Group Head in charge of Global Affairs, Government Relations, Sustainability and Communications.
Prior to AirAsia, Shasha spent 10 years as an economist in Bank Negara Malaysia with a focus on economic development, international economics and financial stability. She led a team of economists that provided assessments, forecasts and policy advice for monetary policy, financial policy as well as structural issues to the Malaysian Government. Her career in the central bank also included a stint as a core member of the team that formulated Malaysia’s 2010 – 2020 Financial Sector Blueprint.