Leading Strategic Innovation




This course is structured around three key building blocks: Leading. Strategic. Innovation. The course addresses innovation processes, aligning innovation to strategy, and leading organizations for greater innovation. In particular, participants will learn how the most successful innovators generate more than their fair share of smart ideas? How do they unleash the creative talent of their people? How do they speedily move ideas through their organizations and value chains to the market? The answers to these key questions form the core of this program for business leaders and entrepreneurs who are determined to position their companies for future growth. This program will combine marketing, product development, technology assessment, value-chain design, project execution, and talent management in an end-to-end roadmap for achieving breakthrough performance. Using a dynamic and integrative value-chain framework, created at MIT, participants will gain the capability to position their organizations for future growth.

  • Integrate innovation challenges, from marketing and R&D, to manufacturing & supply chain, plus project management and engineering.
  • Understand how technologies, opportunities, and markets evolve and link technology decisions with business strategy.
  • Integrate product development, process innovation, supply chain design and value-chain strategy.
  • Leverage learning and innovation collaboration with customers, lead users, and suppliers.

Charles Fine has been a professor at MIT for over 35 years and has taught courses in innovation at the MIT Sloan School for almost 20 years. His current research centers on innovation and entrepreneurship, with a particular focus on value chain relationships and fast clockspeed industries. Fine’s work has supported design and improvement of value chain relationships for companies in electronics, automotive, aerospace, communications, and consumer products.  Other research has addressed outsourcing dynamics, quality management, optimizing operational flexibility, design of transportation systems, and the evolving operational needs of entrepreneurial firms.  He is the author of numerous journal articles and two books: Clockspeed: Winning Industry Control in the Age of Temporary Advantage and Faster, Smarter, Greener: The Future of the Automobile and Urban Mobility.

Leading Strategic Innovation

Chrysler Leaders for Global Operations
Professor of Management, MIT Sloan School

Supply Chain Management, Operations Management, Innovation & Entrepreneurship


Entrepreneurs, R&D Directors, Senior Executives in charge of innovation or new business development and Teams charged with planning and implementing innovation or value chain strategy  CEO/COO/CIO/CTOs


“The faculty kept us on our toes, pushed us out of our comfort zones, always engaged us in intense discussion or challenging exercises. Something of an esprit de corps developed due to the continuous interactions built into the curriculum. If you can only take one class, it has to be this one!”


2 content days (4 online delivery days of 3 hours per day)

Oct 19, 21, 26, 28 (PM2)

(6.15pm – 9.30pm)

This course will be offered digitally during 2020, with an option for in-classroom sessions if and when allowed.

Program Fee

RM 4,800

For more information, contact us at exec@asb.edu.my