Intrapreneurship and Innovation

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INTRAPRENEURSHIP AND INNOVATION ​

COURSE DESCRIPTION

Companies need to innovate and have to foster entrepreneurship within companies (commonly referred to as intrapreneurship). For this they need to understand their organizational (entrepreneurial culture, the need to innovate, the orientation towards (internal and external) customers, taking responsibility for innovation, allowing the free-wheeling style of a startup within the organization, and leadership that supports innovations (which is different from other leadership demands)

KEY TAKEAWAYS
  • Know how to increase innovativeness in a company
  • How to change organizational culture into an organizational culture for innovation
  • Learn how to be a leader of highly innovative teams and individuals
FACULTY BIOGRAPHY

Professor Frese is a full professor at ASB and Leuphana (he also held past (visiting) appointments: Univ of Pennsyvlania, University of Munich, Giessen, Amsterdam, London Business School, Markerere University Business School, NUS Business School). He is the most highly cited OB scholar in Asia-Pacific; among the 10 most cited worldwide; published 400 articles, 30 books, gave about 500 seminars and talks for industry.

Received several Distinguished Scientific Contributions Awards (Industrial and Organizational Psychology, Entrepreneurship division of Academy of Management, German Psychological Association; International Association for Chinese Management Research’ International Association of Applied Psychology and fellowships). Member of the Academy of Science in Germany (oldest Academy in the world, other members e.g., Einstein).

Intrapreneurship and Innovation

MICHAEL FRESE

Professor of Management

AREA OF EXPERTISE
Leadership, entrepreneurship, change management, motivating employees, high performance team, managing across nations/cultures

TARGET AUDIENCE

Managers responsible for innovations, R&D teams, HR manager

INTRAPRENEURSHIP AND INNOVATION

2 content days (4 online delivery days of 3 hours per day)

Aug 3, 5, 11, 13

(6.15pm – 9.30pm)

This course will be offered digitally during 2020, with an option for in-classroom sessions if and when allowed.

Program Fee

RM 4,800

For more information, contact us at exec@asb.edu.my