Digital in Action

blue-indicator

DIGITAL IN ACTION​

COURSE DESCRIPTION

The COVID-19 outbreak may have slowed ASEAN’s economic growth, but not its digital transformation. On the contrary, digitization has accelerated and may reach its projected USD 240 Billion target sooner than expected. Despite this unprecedented transformation, research shows that more than 95% of the top ASEAN home-grown brands have barely begun to benefit from the international digital opportunity.

At this critical moment when forward-thinking companies have an opportunity to leap to the forefront, this course will enable participants to do so — to take advantage of ASEAN’s digital transformation by leveraging on digital technologies such as mobile, cloud computing, and artificial intelligence.

In this two-day program you will get hands-on tools and frameworks to rethink and improve your company’s digital marketing performance with just 6 “Hacks” that every organization can learn to implement.

KEY TAKEAWAYS

As a participant in this program, you will acquire the tools to:

  • Analyze the digital customer journey and develop target market personas​
  • Construct a content-based strategy and improve SEO performance​
  • Optimize the paid search strategy​
  • Develop a social media listening and engagement strategy, together with CRM and email strategy​
  • Rethink your approach to digital marketing campaigning
FACULTY BIOGRAPHY

Prof. Willem Smit is an Assistant Professor of Marketing at the Asia School of Business and an International Faculty Fellow at MIT Sloan. His main expertise lies in strategy making and managerial cognition, particularly in the areas of digital marketing, global branding and new venture marketing. Prof. Smit earned his doctorate in Marketing from the Erasmus University in Rotterdam, the Netherlands. Prior to joining ASB, he was at IMD in Lausanne, SMU and NUS in Singapore, where he designed and delivered MBA and executive development programs for multinational companies in the telecom, pharmaceutical and consumer-packaged goods industries.

Digital in Action

WILLEM SMIT

Assistant Professor of Marketing International. Faculty Fellow at MIT

AREA OF EXPERTISE
Digital Marketing, Marketing Strategy, Branding

TARGET AUDIENCE

Middle-to senior-level managers responsible for marketing, business development, digital transformation, internationalization, and market entry, representing a wide range of consumer and business-to-business industries. The marketing specialists aim to build their Digital Marketing Capabilities for their teams.

DIGITAL IN ACTION

2 content day (4 online delivery days of 3 hours per day)

Oct 13, 15, 20, 22 (Nov 25 – extra)

(6.15pm – 9.30pm)

This course will be offered digitally during 2020, with an option for in-classroom sessions if and when allowed.

Program Fee

RM 3,200

For more information, contact us at exec@asb.edu.my