Disruption by Design (Thinking)

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DISRUPTION BY DESIGN (THINKING)​

COURSE DESCRIPTION

A framework used by start-ups and big companies alike, such as Apple and Google, Design Thinking puts human needs and aspirations at the center of innovation. With the belief that a disciplined customer focus is necessary to achieve lasting impact, Design Thinking creates a natural flow from research to roll out involving customers from the beginning.

This course combines lectures, simulations, and field trips to make learning practical, iterative, and actionable. The sessions will challenge participants to look beyond their preconceived notions and dig deeper into unmet human needs to identify opportunities to create impact and value for their customers and companies.

KEY TAKEAWAYS
  • Enhanced empathy and customer focus
  • Improved innovation and entrepreneurship mindset​
  • Technical Skills for Innovation​
  • Teamwork
FACULTY BIOGRAPHY

Rajesh Nair is Professor of Practice for Innovation and Entrepreneurship at Asia School of Business. A serial entrepreneur, Prof. Nair holds 13 US patents from his 30 years of consumer and industrial product design experience. He is a serial entrepreneur and has started three manufacturing companies in the US. He holds MS degrees in System Design& Management (MIT), Manufacturing Engg (Umass), and Electronic Product Design (Indian Institute of Science). He holds Bachelor degrees in Physics and Electronics & Communications engineering.

Disruption by Design (Thinking)

RAJESH NAIR

Professor of Practice,
Innovation  & Entrepreneurship
Visiting Scholar at MIT

AREA OF EXPERTISE
Innovation & Entrepreneurship

TARGET AUDIENCE

Managers and executives seeking to understand their customers

DISRUPTION BY DESIGN (THINKING)

2 content day

(4 online delivery days of 3 hours per day)


Nov 10, Nov 12, Nov 16
Nov 18 (PM1)

(2:45pm – 6:00pm)

This course will be offered digitally during 2020, with an option for in-classroom sessions if and when allowed.

Program Fee

RM 3,200

For more information, contact us at exec@asb.edu.my