Optimizing Decision Making in Family Firms:  A Toolkit to Sustain Family Business Success

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OPTIMIZING DECISION MAKING IN FAMILY FIRMS: ​A TOOLKIT TO SUSTAIN FAMILY BUSINESS SUCCESS 

COURSE DESCRIPTION

It is widely recognized that business families tend to orient decision making around maintaining the control of their firms, which may result in a range of suboptimal decisions. But consider, for example, the Waltons, the Kuoks, or the Queks…Clearly, some business families can amass substantial fortunes, carefully coordinate family wealth, and sustain entrepreneurial vitality across generations.

This course sheds light on the key forces leading small family firms to evolve into some of the most iconic, complex, and diversified organizations in countries around the world. Participants will learn how family businesses can get ready for and navigate today’s and tomorrow’s business and family challenges.

KEY TAKEAWAYS

You and your family will better understand the following and more:

  • How to set up your goals and establish priorities
  • A framework to map family businesses’ growth and its underlying drivers
  • How the integration of next-generation members in decision making can foster family businesses’ transformation and growth
FACULTY BIOGRAPHY

Prof. Ambra Mazzelli’s research and teaching focuses on the causes, dynamics, and consequences of organizational change in family firms. Her work has recently appeared in the Academy of Management Review – the most influential business journal worldwide. The article describes the forces driving the evolution of small family firms into some of the most iconic, complex, and diversified organizations in countries around the world.

Optimizing Decision Making in Family Firms:  A Toolkit to Sustain Family Business Success

AMBRA MAZZELLI

Assistant Professor of Management and Organizations
International Faculty Fellow at MIT

AREA OF EXPERTISE
Organizational Change, Family Business Management

TARGET AUDIENCE

This course is designed for teams of three (or more) individuals – including family owners, family and non-family executives, and top managers – to allow participants to have crucial conversations together and collaborate on goal setting and long-term planning.

OPTIMIZING DECISION MAKING IN FAMILY FIRMS: A TOOLKIT TO SUSTAIN FAMILY BUSINESS SUCCESS

1 content day

(2 online delivery days of 3 hours per day)


Dec 15 & 16 (PM1)

(2:45pm – 6:00pm)

This course will be offered digitally during 2020, with an option for in-classroom sessions if and when allowed.

Program Fee

RM 1,600

For more information, contact us at exec@asb.edu.my