DIGITAL IN ACTION: Six Hacks To Strategize Digital

The opportunities provided by new digital technologies are virtually endless. For everyone. Also for companies in the Greater KL region, they can further enhance its competitive strength by digitizing their marketing. Therefore ASB joins forces with InvestKL and digital agency iProspect to offer a unique and proven Digital Marketing course: Digital In Action.

On November 7 and 8, the new class gets together to upgrade their digital marketing strategy by learning the cutting-edge digital tools and frameworks, by experimenting to find out what works, and by learning from each other.

Program Fee 3-days:

1 participant RM 2750
2 participants RM 4000

Early bird discount! Registration before 3rd Oct gets RM 500 off per participant

There are still slots available. Register now!


Asia School of Business in collaboration with MIT Sloan
Sasana Kijang,
2, Jalan Dato Onn,
50480 Kuala Lumpur.


Monday – Tuesday, November 7 – 8 : 8:45 am – 5:00 pm
Tuesday, December 10 : 8:45 am – 5:00 pm

Keynote Speakers:

Digital In Action: Six Hacks To Strategize Digital

Professor Willem Smit
Assistant Professor of Marketing at Asia School of Business (ASB) and International Faculty Fellow at MIT Sloan. His expertise lies in digital strategy, global branding and startup marketing. Before ASB, Willem was at top-ranked business schools like IMD, SMU and NUS, teaching MBAs and executives of multinationals in pharmaceuticals, telecom and CPG. He holds a PhD from Erasmus University, The Netherlands.


Registration for the ASB – Invest KL course is now open. Click here to register now.