DAVID SCHMITTLEIN

David Schmittlein

United States of America
John C. Head III Dean and Professor of Marketing

David Schmittlein joined the MIT Sloan School of Management as John C. Head III Dean in October, 2007. Prior to his appointment at MIT Sloan, Dean Schmittlein has served on the faculty at The Wharton School of the University of Pennsylvania from 1980 until 2007. While at Wharton, he was the Ira A. Lipman Professor and Professor of Marketing.

He also served as Interim Dean during July 2007 and as Deputy Dean from 2000 – 2007. In addition, he was chair of the editorial board for Wharton School Publishing.

Dean Schmittlein received a Ph.D. and M.Phil. in Business from Columbia University and B.A. in Mathematics (magna cum laude) from Brown University. His research assesses marketing processes and develops methods for improving marketing decisions. He is widely regarded for his work estimating the impact of a firm’s marketing actions, designing market and survey research, as well as creating effective communication strategies.

Dean Schmittlein serves on the Governing Board of the Indian School of Business; the International Advisory Board of Lingnan (University) College of Sun Yat-sen University; the Advisory Board for the School of Economics and Management of Tsinghua University; the International Advisory Board for the School of Management, Fudan University; and the Board of Trustees of The Conference Board. He has served on the World Economic Forum’s Global Agenda Council for Marketing and Branding. He has been a visiting professor in the Faculty of Economics at Tokyo University, and a Distinguished Scholar in Residence at Washington University’s John M. Olin School of Business.

Dean Schmittlein is a member of the American Statistical Association and the Institute for Operations Research and Management Sciences (INFORMS).