MANA Marketing Mission: A Global MBA Student Team Boost’s MANA’s Branding and Marketing

ASB Corporate Development | Corporate Engagement

MANA Marketing Mission: A Global MBA Student Team Boost's MANA's Branding and Marketing

We are four MBA Students coming from different countries namely, Philippines, Bosnia Herzegovina, India, and Kenya, studying at Asia School of Business (ASB) in collaboration with MIT Sloan in Kuala Lumpur, Malaysia.

Action Learning (AL) is part of our MBA program where we get to work with different companies and provide concrete solutions to business problems. In our 4th term, we worked with Mana Earthly Paradise to help increase their brand awareness and occupancy rate through a marketing communication strategy. To be able to work closely with the Mana team, we stayed in Mana eco-lodging for almost a month and it was truly a unique experience.

In this article, each person from the team shares honest observations and insights from their experience staying at and contributing to Mana.

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